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Most Recent Questions
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Ardency Inn AMERICANA Custom Coverage Concentrate

What it is: A breakthrough innovation in complexion that adds a natural flesh tone to your daily moisturizer, turning it into your own custom liquid foundation, tinted moisturizer, or concealer. What it does: Get a naturally flawless-looking complexion every day. While traditional foundations only offer one level of coverage, even when layering, Americana Custom Coverage Concentrate provides the exact amount of coverage you need only where you need it. Mix a drop of with any water-based moisturizer to create your custom tinted foundation, tinted moisturizer, or concealer. Adjust the amount of concentrate based on your desired level of coverage. The more concentrate, the more coverage. What else you need to know: One bottle of this highly-concentrated formula can last as long as two bottles of standard liquid foundation. Made in USA. Sephora is the exclusive beauty retailer for this product.
Questions & Answers:
15 Questions
 | 
34 Answers
Overall Rating:
4.318 out of 5
4.3
out of
5
Product Details

Questions & Answers for Ardency Inn AMERICANA Custom Coverage Concentrate

Question
Can I mix this with a primer?
Would I be able to mix this product with my favorite silicone like primer and use it that way or is it recommended that I mix it with a moisturizer?
asked 7 months ago
lyss13
(Phoenix, AZ)
on AMERICANA Custom Coverage Concentrate
3 answers
Answers
answer 1
Yes, you can.
I mixed mine with Paula's Choice moisturizer and Becca matte primer and it worked better than I thought. I think you want to make sure you apply some on your face, still, as the concentrate (mine for this matter) did dry up pretty fast.
answered 5 months, 3 weeks ago
monicaliz
(Boston, MA)
answer 2
I found that this worked better with a primer than a moisturizer (too greasy) for me. The foundation becomes very buttery and blends well onto the skin.
answered 7 months ago
Grey22
answer 3
Can u tell me what primer do u use? Thanks!
answered 7 months ago
mybabyrocks
(Kapolei, HI)
Question
Does this product contain ingredients tested on animals?
I couldn't find the info on Peta or Sephora.
asked 8 months ago
brocaknows
(Brooklyn, NY)
on AMERICANA Custom Coverage Concentrate
3 answers
Answers
answer 1
I don't think so, but I am not sure.
But you can surely contact them at contact@ardencyinn.com
answered 5 months, 3 weeks ago
monicaliz
(Boston, MA)
answer 2
I checked with Ardency Inn and none of their products are tested on animals, nor do they work with any suppliers who test on animals. They are 100% cruelty free!
answered 8 months ago
LaniBear
answer 3
We suggest reaching out directly to Ardency Inn for more information on their animal testing policies> http://www.ardencyinn.com/.
answered 8 months ago
1877SEPHORA
(San Francisco, CA)
Question
Best color for light skin with neutral undertones?
Not sure which color to purchase, I wear a 1 in urban decay Naked foundation, if that helps at all.
asked 3 weeks, 1 day ago
mnm91
on AMERICANA Custom Coverage Concentrate
3 answers
Answers
answer 1
I wear light pink beige, and I'm between a 2.0 and 3.5 in naked skin foundation (I have cool to neutral undertones). So, definitely go lighter than that.
answered 1 week, 3 days ago
mdnd
answer 2
I have but even the sephora associate told me it wasn't accurate, because I am very fair but have redness that results in the recommended foundation shades to be to dark for me :-/
answered 2 weeks, 5 days ago
mnm91
answer 3
We recommend using the Sephora + Pantone Color IQ to help you find your perfect match! > http://www.sephora.com/color-iq
answered 2 weeks, 6 days ago
1877SEPHORA
(San Francisco, CA)
Question
what am I doing wrong?
I want to love this, but I've tried it three times with two different oil-free moisturizers and got the same results. It streaks and doesn't look even and I'm not even done applying. If I try to go back and smooth it out, I get bare patches with clumped up, cakey spots around it. What am I doing that I can't get a decent result?
asked 2 weeks, 3 days ago
ccm1
(Kansas City, MO)
on AMERICANA Custom Coverage Concentrate
3 answers
Answers
answer 1
i had the same problem. i could never get it right. i returned
answered 6 days ago
angelacsf
(san francisco)
answer 2
In addition to using a primer, you may want to try applying with a damp makeup sponge or Beautyblender. I often get bad results applying foundation with a brush or my fingers, but a damp sponge usually works for me. Hope that helps!
answered 1 week, 4 days ago
leopardprint
(SF Bay Area, NorCal)
answer 3
We recommend applying the ARDENCY INN AMERICANA Ultra Lightweight Skin Perfecting Primer before the foundation to help your makeup go on smoothly and last longer. http://bit.ly/1lw6XTF
answered 2 weeks, 2 days ago
1877SEPHORA
(San Francisco, CA)
Question
Safety of Ingredients
I see that this states it is not to be used alone or with products that have glycol or salicylic acid. Is this all glycols? I use Josie Maran's moisturizer (from Sephora) and it has Caprylyl and Hexylene glycol. Is this safe to use or not? Thank you.
asked 8 months ago
brob
(Seattle)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
The foundation concentrate could interfere with any treatment in your moisturizer, especially if it is time-release or anything. You can, however, use your favorite treatment moisturizer and then mix the concentrate with a light basic moisturizer or primer or tinted moisturizer.
answered 6 months ago
poprockz
(California)
answer 2
I am not sure, but i looked up the ingredients on COSDNA.COM and there are a lot of ingredients in this that that can cause acne.
answered 8 months ago
carolsag
(New York)
Question
Can I mix this with daily sunscreen?
I apply moisturizer followed by sunscreen (oil-free) every morning followed by primer (sometimes) and foundation.. Should this be mixed with my sunscreen? Also, if I go to the beach can it be mixed with a water proof sunscreen?
asked 7 months ago
flmom4
(Gainesville, FL)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
Yes, you can mix it in with your sunscreen!
answered 3 months ago
melissabt
answer 2
I have used it with sunscreen and it work great, but it is dewy and needs to be set with powder well if you're any kind of oily.
answered 6 months ago
poprockz
(California)
Question
What shade tint would you recommend?
I am blonde, blue eyed with pink/ cool undertone with fair to light skin but not porcelain.
asked 8 months ago
kim4simpsons
(Houston, TX)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
The best thing to do is hit a Sephora store in your local area and get a Color IQ match! It's fast and easy!
answered 5 months, 3 weeks ago
monicaliz
(Boston, MA)
answer 2
You would be either fair pink or light pink beige. It's difficult to know for sure without seeing you in person. If you say you are fair to light, I would try fair pink first. If anything you want your foundation to brighten the center of your face where most people normally want more coverage. Then you could always warm up your complexion with bronzer. Hope this helps!
answered 8 months ago
MakeUpJunkieNYC
(New York, NY)
Question
color match
Hi, my color IQ # is 2Y01. Would you please tell me which Ardency Inn Americana Custom Coverage Concentrate color will be the closest match?

Thank you
asked 7 months ago
miath
(Austin,Tx)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
I'm pretty sure you can add your color IQ to your profile and it will match you up with foundations!
I'd say stick with your color because it's the exact match, don't go lighter like I did xo
answered 5 months, 3 weeks ago
monicaliz
(Boston, MA)
answer 2
Go to the color IQ page on sephora.com and enter in your shade. It should list what you need.
answered 6 months ago
majmommy
(Fort Meade, MD)
Question
Does this sink into pores?
I have large pores (along with oily/acne skin), will this clog pores?
asked 5 months, 1 week ago
annafalla
(Virginia)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
It shouldn't, but it will definitely accentuate them. Beware
answered 2 months ago
pvalitova
(pittsburgh pa)
answer 2
For me, it covers my pores just fine. I don't have huge pores but there're enlarged pores on nose and cheeks, and they're all concealed. I think it depends on which moisturizer you use to mix it with.
answered 5 months, 1 week ago
vananhdoll
Question
Why can't it be mixed with salicylic acid?
The moisturizer I use on a daily basis has salicylic acid in it and my skin is far from sensitive.
asked 7 months ago
Katelyn011
(Wichita, KS)
on AMERICANA Custom Coverage Concentrate
2 answers
Answers
answer 1
i found that when I even mixed it with something as simple as the aveeno moistuizer that contained SA it broke down the composition of the moisturizer which lead to it "clumping" on my skin. Tried a different one and it looked really streaky. I would suggest using a spot treatment if its simple, or all over treatment and letting it ABSORB into the skin and then using the most BASIC moisturizer, primer, whatever it is that you're using as a mix in with the pigment. You'll avoid break outs and over drying.
answered 4 weeks, 1 day ago
Chrissy723
(Milton, Wisconsin)
answer 2
The product insert says you cannot use this with that type of moisturizer or with any with active treatment ingredients like glycol or salicylic acid...
answered 3 months, 2 weeks ago
anomali
(City Of Brotherly Love (KILLadelphia), PA)
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