This product does NOT compare to "It's a 10!" I have used both and this product is much better.
answered 10 months ago
Yes, I have used both, and I ended up throwing away my left over Its a ten and only use this one now. This really brings your hair to life. It makes it soft and silky, manageable, no tangles, no frizz, and over time it just gets better and better. You have to try it.
answered 11 months ago