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Living Proof Prime Style Extender™

What it is: A weightless hairstyling primer that extends any style up to two times longer-perfecting and smoothing while repelling dirt and oil. What it is formulated to do:This first-of-its-kind hair primer extends your style two times longer. It's formulated with an advanced priming system and powered by the patented healthy hair molecule (OFPMA) to create an exquisitely thin, weightless shield. Great to use alone, yet so weightless it can be layered under other styling products, it repels dirt and oil to keep hair cleaner, longer and creates an optimal base for all styles. What it is formulated WITHOUT:- Parabens- Sulfates- PhthalatesWhat else you need to know:"I use Prime in everyone's hair before I blow dry. It adds all this shine and smoothness, and really helps extend the style and life of a blowout."-Chris McMillan, Living Proof Celebrity Stylist Research results:In consumer tests: - 80% said their style lasted two times longer - 80% said they needed to touch up less often - 80% said it created a good foundation for styling - 80% said it weightlessly perfected hair - 80% said they noticed an improvement in their hair - 8 out of 10 said they would buy this product - 9 out of 10 women loved the concept - 9 out of 10 said it delivered on its promise - More than 2/3 said it exceeded their expectations
Questions & Answers:
39 Questions
 | 
232 Answers
Overall Rating:
4.366 out of 5
4.4
out of
5
Product Details

Questions & Answers for Living Proof Prime Style Extender™

Question
when do I put this on, is it first thing or last?
asked 3 years, 4 months ago
dlgdcpa
(Lodi CA)
on Prime Style Extender™
11 answers
Answers
answer 1
This is a primer so it primes your hair for styling which means you should put it on first right after you wash your hair while it is still damp.
answered 2 years, 5 months ago
court159
answer 2
when it is wet- and you can use it generously
answered 2 years, 9 months ago
metalligrrl
(Allen TX)
answer 3
I put it on first, then add any other products after that. Seems to work best that way. :)
answered 3 years ago
Serenchipity
(Muskoka, Canada)
answer 4
I feel it works better putting it first before anything else. At least from my experience
answered 3 years, 1 month ago
Anonymous
(El Paso, Texas)
answer 5
This is to be used while your hair is wet from a wash, before any styling agents are used.
answered 3 years, 3 months ago
NMJC
(New York)
answer 6
It's the first thing you put in your (damp) hair. I had to play around with the amount I put in but I love it.
answered 3 years, 3 months ago
mgreat2785
(Akron, OH)
answer 7
Usage instructions from the package: On clean, damp hair, generously apply Prime, coating hair from roots to ends. Comb through and style as usual.
answered 3 years, 3 months ago
tomsrose
(Cape Coral, FL)
answer 8
I always do it first thing
answered 3 years, 4 months ago
MGMomma
(Houston, TX)
answer 9
I mix this with my styling product and put it on or you can put this on first then your styling product. Hope this helps.
answered 3 years, 4 months ago
Gorrilla
(Staten Island, NY)
answer 10
First
answered 3 years, 4 months ago
msfortino
(Boston, MA)
answer 11
Apply it on damp, washed hair.
answered 3 years, 4 months ago
riners
(Mississauga, On)
Question
Does it need heat to work?
Is this heat-activated or will it work on air-dried hair?
asked 2 years, 7 months ago
feelingpretty
on Prime Style Extender™
11 answers
Answers
answer 1
it will work on air dried hair but is more effective if you blow dry.
answered 1 year, 3 months ago
cherrylee
(gig harbor, wa)
answer 2
I love this product and I never blow-dry my hair. I just let it air-dry and then style it when I wake up in the morning.
answered 2 years ago
Crazy8s
(Lincoln, NE)
answer 3
No heat needed. I air dry and blow dry with the same results.
answered 2 years, 3 months ago
cuntrygal
(Richmond, VA)
answer 4
It definitely works on curls! However it does keep the general shape of the curls, but by the end of the day the curls are only obvious in the bottom part of your hair, so if you curl the top it might have gone already.
answered 2 years, 5 months ago
sophiapoo
(Seattle, WA)
answer 5
No, this product does not need heat to work. I don't like to style my hair with heat, I actually air dry pretty much every day and when I use this I still see a significant added shine and softness to my hair that makes it look practically perfect.
answered 2 years, 5 months ago
court159
answer 6
No heat needed-- I just put it on my damp hair and let it air dry. I tried it with blow drying, but it doesn't seem to work any better or worse with that.
answered 2 years, 6 months ago
coydink
(New York, NY)
answer 7
Yes, it works for air dry too! On my days off i don't use any heat styling on my hair but i still use this and the leave in conditioner by LP it keeps my natural waves looking good enough to wear in public and keeps them looking that way for almost a full 2 days before my waves start to fall (they used to fall half way through day 1)
Hope this helps!
answered 2 years, 6 months ago
toriannak
(San Diego, CA)
answer 8
It works on air dried hair just fine.
answered 2 years, 7 months ago
MercedesRayne
(Romeoville,IL)
answer 9
I use this when I air dry my hair and it works pretty well. I would say it works better when you blow it dry, but I definitely notice my hair being less insane (when I air dry my hair gets half curly half wavy, 100% weird) when I use it versus nothing at all. It definitely cuts a lot of the frizz.
answered 2 years, 7 months ago
mrselian
(Encinitas, CA)
answer 10
Hi there!

This will work on air-dried hair. It's a bit of a dual product, it keeps your hair clean and fresh in-between washes (no need for dry shampoo), and holds heat-styled hair. I totally recommend this product!
answered 2 years, 7 months ago
AET89
(Chicago, IL)
answer 11
I think that heat-styling would improve your outcome, but it's not necessary. I've used this with salt spray on air-dried hair.
Once your hair air-dries, it might feel ever so slightly crunchy. But you can brush/comb/shake out your hair with your fingers to break up the product.
I recommend this - it's allowed me to go several days in between washes.
answered 2 years, 7 months ago
leopardprint
(SF Bay Area, NorCal)
Question
Heavy feeling?
I bought this product and have used a lot as the directions suggest as well as not so much. Either way, the next day my hair is gunked up and heavy. Has anyone else experienced this? What the heck am I doing wrong?
asked 2 years, 4 months ago
avacoco
(San Diego)
on Prime Style Extender™
10 answers
Answers
answer 1
It sounds like you're using too much product. I little goes a long way with the product. I used the sample I received for 4 full weeks.
answered 1 year ago
Glojean
(Columbia, IL)
answer 2
i only use an amount the size of a dime; i have hair cut in a chin length bob but it is thick. i apply when my hair soaking wet. i apply the prime extender then the 5 in one and comb through.
answered 1 year, 3 months ago
cherrylee
(gig harbor, wa)
answer 3
you may be using too much. Barely a dime sized amount works great. Start at scalp, massage with fingertips, and then loosely work through ends.
answered 2 years, 1 month ago
toril
(Jacksonville, NC)
answer 4
I had the same experience. I don't think you're doing anything wrong - it's just not a great product.
answered 2 years, 2 months ago
kakik
(denver, co)
answer 5
I divide my wet hair in half (left and right over my shoulders-long hair)and apply a dime size on left side ends first and work my way up then repeat on right side and then I comb through all together.
answered 2 years, 2 months ago
mitc
(Miami, FL)
answer 6
I have oil rich hair, but have not experienced that challenge - sounds frustrating. I have shoulder length hair and use about a nickel sized dollop. I spread it evenly over both hands (palms and fingers) and run it through towel damp hair root to tip.
answered 2 years, 3 months ago
MadtownMaggie
(Madison, WI)
answer 7
My hair is pretty thick and this product doesn't gunk it up unless I use a whole lot. If your hair isn't thick, maybe just try using less and only on the lower portion of your hair. If you are using multiple products in conjunction with this product I could see how your hair might be feeling heavy. Try just a little in your wet hair by itself.
answered 2 years, 3 months ago
SweetMint
(Nashville, TN)
answer 8
you just put it on your hair, it is super simple.
answered 2 years, 3 months ago
nic0
(New York, NY)
answer 9
I get this too... it definitely makes my hair feel a little greasier than usual. I apply it on wet hair (not even towel-dried!) to distribute the product more easily, and only use a dime-sized drop.
answered 2 years, 4 months ago
ehsophiael
(Montreal, QC)
answer 10
I have never had that issue with this product. After I apply the product, I notice that my hair feels thicker, like each strand is wrapped in a protective layer, but never 'gunky'. There isnt anything in this product that would leave thick residue in your hair, I would say, perhaps it is another product that you are using? Maybe your shampoo isnt as clarifying as it should be or your conditioner is leaving the residue? Also, make sure you apply this product while your hair is wet, I have long long hair, all the way to my butt, and i only use a dollop the size of a penny. I also dont apply it directly to the roots, but to the shaft first and then work my way up and down the hair. I hope this helps and you are able to find the source of said "gunk"
answered 2 years, 4 months ago
cpeezy
(San Francisco)
Question
fine hair
I have fine straight hair-I use hot rollers (I like curl)-will this product help in keeping the curl longer? I search high and low for thermal active setting sprays to help with curl-by mid-day my curl is just about gone
asked 3 years, 4 months ago
connielee
(alexandria,va)
on Prime Style Extender™
9 answers
Answers
answer 1
I think you would find success with this product, especially if you used it in conjunction with the flex styling spray. After I shower, I apply the Prime and let my hair air dry. Then, when I curl it, I spray some of the Flex Styling spray on each section of hair before I curl it. My curls have held a LONG time.
answered 2 years ago
Crazy8s
(Lincoln, NE)
answer 2
Living proof makes a restorative spray for heat styling. Spray each curl in the rollers after setting take out when cool, that's what I do
answered 3 years ago
surfergirl7
(Kennesaw, GA)
answer 3
I have a lot of hair its heavy so curls and waves fall out easy....this holds a wave or curl for 1-3 days depending...it's great. Smells great too.
answered 3 years, 3 months ago
NMJC
(New York)
answer 4
I have thinning hair and it holds the volume for me. Just be careful how much you use. I start with a pea size dot rubbed in my hands then run my fingers through my hair from underneath outward adding more if I need too.
answered 3 years, 4 months ago
Anonymous
(Crossroads, TX)
answer 5
I was hoping it would do the same thing for my hair with no luck. I believe this product to be more for thicker hair.
answered 3 years, 4 months ago
fielden
(Cincinnati, Oh)
answer 6
Yes it helps it last longer! My curls usually fall out a few hours after I leave the house. With this, they last until I shower!
answered 3 years, 4 months ago
ccs728
(Philadelphia, pa)
answer 7
I have fine curly hair and I tried the product and let my hair air dry. It seemed to hold the curl well until I brushed my hair in the following few days. Then it held straight after the curl was brushed out. I would think that it will hold well until you brush the curls out or re-wash.
answered 3 years, 4 months ago
alaskanamber
(Anchorage, Alaska)
answer 8
i too have fine straight hair and although i don't curl it, it keeps my hair looking fresh clean and in whatever style i put it in for like, days, so i'm sure it will work for this purpose :)
answered 3 years, 4 months ago
tbonita
(NJ)
answer 9
I have fine straight hair, and find that heat sets last longer for sure with this product. Although I'd still use a heat protection product on my hair first, then style. I actually love to wash my hair at night and let it air dry with just a hint of moisture left and the prep my hair with product and put it in a sock bun on the top of my head to sleep in....in the morning hair is shiny, wavy and ready to go!
answered 3 years, 4 months ago
bulada3
(West Caldwell, NJ)
Question
does this product work on curls ? would it "extend" the life of the curls and keep them tamed ?
asked 2 years, 5 months ago
AurelieV
(Long Beach, ca)
on Prime Style Extender™
9 answers
Answers
answer 1
I have curly hair and that's exactly what I use it for. I found that using this before my styling cream and gel helps my curls to keep their definition for longer.
answered 3 weeks, 1 day ago
AbiBarron
(Chicago, IL)
answer 2
Works great on my below shoulder length naturally curly hair. It does seem to keep my curls frizz free for two to three days.
answered 1 year, 8 months ago
mirable
(Troy, MI)
answer 3
If you curl your hair it will but for me when I use this without any heat it actually makes my hair pretty straight but my hair is only slightly wavy to begin with.
answered 2 years, 5 months ago
court159
answer 4
Hi there! I LOVE it for holding curls! I first straighten my hair and then curl it with a curling iron so my curls are more controlled and soft and wavy! Really like that I can wake up the next morning and it's still looks great!
answered 2 years, 5 months ago
SineadN
(San Francisco, CA)
answer 5
My curls still looked like I had just curled it 29 hours later. I almost didn't want to wash it to see how long it would last.
answered 2 years, 5 months ago
JenGalasso
(Los Angeles, CA)
answer 6
Yes I put it on, blow dried my hair, curled it and put a bit of super lightweight hair spray on it and it stayed all throughout new years eve night which is impressive.
answered 2 years, 5 months ago
baileyold
(Franklin, TN)
answer 7
I think it does. When I just use my curly hair products, its a mess within 24 hours. With the extender I feel like my curls stay intact longer with less frizz. p.s. I follow it with BB curl conscious creme, just a little on the back where I get the most frizz.
answered 2 years, 5 months ago
clopezhi
(los angeles)
answer 8
I have wavy/curly hair and Living Proof Primer kept my hair fresh and feeling clean for two extra days past when I normally would have needed to wash it. Regarding the actual life of my curls, I was able to keep my "second day" curls well past the third day. If your looking to keep the just done curl, it's not much help. If you want your style to last a day or two longer this is worth a try.
answered 2 years, 5 months ago
mommadontdance
(philadelphia)
answer 9
Absolutely. I have hair that is about as curly as you can get and it keeps them voluminous without being frizzy. It's wonderful!
answered 2 years, 5 months ago
Rubberduckette
(Montreal, QC)
Question
Frizz Protector?
No matter what I do my hair ALWAYS frizzes when I walk 3 blocks to school if it's humid.
Does it prevent your hair from frizzing?
asked 3 years, 9 months ago
Anonymous
(New York, NY)
on Prime Style Extender™
8 answers
Answers
answer 1
no lol.
answered 3 months, 1 week ago
BrookePB
(Palm Beach Gardens, FL)
answer 2
I have had great success with Prime keeping the frizz at bay. I've never been able to say that before.
answered 2 years ago
Crazy8s
(Lincoln, NE)
answer 3
Yes, my hair doesn't get frizzy when I use this and blowdry with a round, vented brush, AND use a hairspray that is stronger than average spray.
answered 3 years, 2 months ago
stoneski31
(Detroit, MI)
answer 4
this product did help a lot with my frizz. I did put a serum on top, but that's about it
answered 3 years, 3 months ago
mbguinn
(Glastonbury, CT)
answer 5
It says it helps fight humidity.
answered 3 years, 3 months ago
NMJC
(New York)
answer 6
YES!!! I have super frizzy hair! I towel dry this and put about 3 dime size amounts in my long hair. It creates nice beachy waves with NO FRIZZ!!! For days that I flat iron, I do the same procedure- and it stays exactly the way it looked right after flat ironing. EVEN IN SEATTLE IN THE RAIN!!!! Great product.
answered 3 years, 6 months ago
VintageDoll8
(Seattle, WA)
answer 7
I have the exact same problem. I have found this to be excellent at humidity control after flat-ironing. I even wrapped my hair in a towel the next day when showering and I didn't have the usual frizzies at my hairline. Highly recommend for that purpose, but I would layer it under another styling aid.
answered 3 years, 8 months ago
lovesephora30
(Seattle wa)
answer 8
No, but it helps. Nothing can completely eliminate frizz except a buzz cut.
answered 3 years, 9 months ago
rpgoodwin
(Frisco, Texas)
Question
Before or after heat protectant?
Is this product before or after heat protectant? I am using Alterna Bamboo Anti-Breakage Thermal Protectant which is a cream texture like this product.
asked 3 years, 8 months ago
spoiledgirl05
on Prime Style Extender™
8 answers
Answers
answer 1
I use it before any other product including leave in conditioner.
answered 3 months, 2 weeks ago
IzGrou
(Montreal, QC, Canada)
answer 2
ME TOO! I use both as well I'd use this before you add heat protectant to your hair.
answered 3 years, 3 months ago
NMJC
(New York)
answer 3
I would use this before. I use it right after my leave in conditioner and before any other styling product.
answered 3 years, 5 months ago
coolmom3
(Washington State)
answer 4
Definitely before. You want the heat of the dryer to lock in the product.
answered 3 years, 6 months ago
bunches
(Vancouver, Canada.)
answer 5
You use it first.
answered 3 years, 7 months ago
boxersx1
(Lake Elizabeth, Ca)
answer 6
Put the heat protectant on at the end since you want it to be the first line of defense against whatever heat tool you are putting to your hair.
answered 3 years, 8 months ago
becalini
(Boise, Idaho)
answer 7
You would use this first. The makers suggest it being your "primer" (thus the name), and putting it on before other heat styling products. I myself use it underneath a silicone-based protective oil, and find the combination to be great!
answered 3 years, 8 months ago
aikoangelika
(Orlando, FL)
answer 8
before any other product while hair is still damp. Then add other styling products
answered 3 years, 8 months ago
zaef
(lancaster,pa)
Question
How much do you use?
How much of the product do you use at a time? And if you use too much, do you find it looks oily? I have long, straight hair, if anyone answering can relate. Thanks!
asked 3 years, 5 months ago
yellowandkitty
(Harrisburg, PA)
on Prime Style Extender™
8 answers
Answers
answer 1
I also have long hair but its just a tad wavy, however, very fine and for me I use a dime sized amount like it says and its plenty. I found though that when I first tried it the instructions said apply generously so I used maybe three times that amount and my hair looked a tiny bit greasy. It wasn't that bad but it bothered me so if your hair is fine I would say start with a very small amount.
answered 2 years, 5 months ago
court159
answer 2
I have long wavy hair but I always straighten it. I use this halfway thru my hair and avoid the roots of my hair. Mostly use it when I want to wave/curl my hair with a styling wand.
answered 3 years, 3 months ago
NMJC
(New York)
answer 3
I have long hair and I usually use about a quarter sized amount, but I've accidentally put too much in and haven't noticed any negative difference!
answered 3 years, 4 months ago
ccs728
(Philadelphia, pa)
answer 4
I have thick straight/slightly wavy hair, past my shoulders. I use a dime size amount and it works the best of any product I have tried. I did try putting a tiny bit extra on after blow drying and at the roots it made it look a little greasy. but it makes the rest of the hair wonderful and soft and sleek. I use it on damp hair before blow drying.
answered 3 years, 4 months ago
irishlaydi
answer 5
I tried to coat my hair pretty thoroughly but I feel I may be using too much as I'm having an 'oily' look problem. I don't know if it's the finishing stylers I'm using on top or if it's too much of the prime extender.
answered 3 years, 4 months ago
alaskanamber
(Anchorage, Alaska)
answer 6
just use an amount less than the size of a dime
answered 3 years, 4 months ago
sanybel
(Aventura,Fl)
answer 7
I use about a dime-sized amount. My hair is about shoulder length and dry. I haven't had an issue with it making my hair feel oily, but, as with any product, it might if you use too much.
answered 3 years, 4 months ago
katsinger
(Omaha, NE)
answer 8
We suggest using a generous amount, roughly the size of a silver dollar for medium length hair. Since it is a primer, it will not weigh down your hair if you use a bit too much!
answered 3 years, 5 months ago
miabt
(San Francisco)
Question
Safe for color treated hair?
Was just wondering if this product was safe to use on hair that has been colored.
asked 2 years, 7 months ago
ThisIsBeauty
(Virginia)
on Prime Style Extender™
8 answers
Answers
answer 1
yes.
answered 1 year, 3 months ago
cherrylee
(gig harbor, wa)
answer 2
Yes. I color my hair and use this product. It works great.
answered 1 year, 7 months ago
IamB
(University Place WA)
answer 3
I have color treated hair and I use it. Seems to be ok
answered 2 years, 6 months ago
lmc2002
answer 4
I use it on my color treated hair with no issues or color fading.
answered 2 years, 6 months ago
poddygirl
(CT)
answer 5
I have color-treated hair and this does not dry out my hair. I pair this with moisturizing shampoo and conditioner, so that helps out too.
answered 2 years, 6 months ago
ShaylaQ
(Chicago, IL)
answer 6
I have color-treated hair. It is safe and and actually enhances the colors in my hair.
answered 2 years, 7 months ago
fashionablegrl2
(Geneva, IL)
answer 7
Yes this is safe for color treated hair.
answered 2 years, 7 months ago
sasha90278
(Kansas City, KS)
answer 8
Yes, it is!!
answered 2 years, 7 months ago
mgreat2785
(Akron, OH)
Question
How does this hold up after a sweaty workout?
I run a few times a week and have been using dry shampoo to help absorb oil/sweat in between shampoos. Will this help my hair feel less gross in between washes? I like to wash my hair every other day or maybe every third day in the winter.
asked 2 years, 5 months ago
CaleighMcDuff
(Pittsburgh, PA)
on Prime Style Extender™
8 answers
Answers
answer 1
This will absolutely do that! Yes, you'll still need some dry shampoo for volume but you'll see you'll need much, much less.
answered 3 months, 3 weeks ago
LeighLC
(Tennessee)
answer 2
You would still probably want to wash your hair post workout. Though I did notice that my clean primed hair + sweat did manage to get through the rest of the day without looking awful. But probably best to wash that night after a run.
answered 2 years, 1 month ago
toril
(Jacksonville, NC)
answer 3
I feel that it does. I am also quiet athletic and I feel confident that my hair will still look great and feel natural with a shot of dry shampoo after a workout, now that I use this product.
answered 2 years, 2 months ago
NorthernMiss
(Northern British Columbia)
answer 4
I actually purchased this with workout hair in mind. I was skeptical at first, then amazed! It is perfect for us girls who need to extend our blow outs but still get our workout in. Buy it!
answered 2 years, 3 months ago
cuntrygal
(Richmond, VA)
answer 5
Yes! At least it does mine. I only wash my hair every few days and this helps it smell fresher, have better texture in between washes. There's only so much a product can do for sweat at the scalp tho..you might have to hit your roots with a little dry shampoo still. I don't use this product on my scalp, only the length of my hair.
answered 2 years, 3 months ago
SweetMint
(Nashville, TN)
answer 6
For me it helps a ton with in between wash days. I wash my hair every other day and I use this on the days I do wash my hair right after washing and I don't need dry shampoo at all on the day I skip shampoo.
answered 2 years, 5 months ago
court159
answer 7
Can't tell you since I work out in a pool.
answered 2 years, 5 months ago
hilevine
(Bay Area, California)
answer 8
I don't think it would hold up. It doesn't with me and I have fine, color treated hair. I was disappointed w/ this product altogether except it smells awesome.
answered 2 years, 5 months ago
mrsmach
(Palm Springs, CA)
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