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Naturally Curly Hair
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How does this hold up after a sweaty workout?
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I have straight hair. Does this weigh it down.
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Living Proof Prime Style Extender™

What it is: A weightless hairstyling primer that protects and extends the life of your style.What it does: Prime Style Extender, powered by Living Proof’s “miracle molecule,” OFPMA, protects and extends the life of your style twice as long, saving you time, day after day. It weightlessly perfects strands while smoothing and correcting hair texture. Prime detangles, corrects cuticle texture, and is so perfecting it can be worn alone, yet so weightless it can be layered under your favorite styler. Save time and forget the touch-ups.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs- TriclosanResearch results: In consumer test results, more than 80% of women agree, when using Prime:-Their style lasted two times longer-They needed to touch up less often-It created a good foundation for styling-It weightlessly perfected their hair-They noticed an improvement in their hairConsumer testing results also revealed:-9 out of 10 women loved the concept-8 out of 10 stated they would buy this product-Prime made it possible for women to shampoo every other day-A majority of women received a compliment on their hair while using Prime-9 out of 10 women stated that Prime delivered on its promise-More than 2/3 said Prime exceeded their expectations
Questions & Answers:
29 Questions
 | 
181 Answers
Overall Rating:
4.318 out of 5
4.3
out of
5
Product Details

Questions & Answers for Living Proof Prime Style Extender™

Question
when do I put this on, is it first thing or last?
asked 1 year, 2 months ago
dlgdcpa
(Lodi CA)
on Prime Style Extender™
11 answers
Answers
answer 1
This is a primer so it primes your hair for styling which means you should put it on first right after you wash your hair while it is still damp.
answered 3 months ago
court159
answer 2
when it is wet- and you can use it generously
answered 7 months ago
metalligrrl
(Allen TX)
answer 3
I put it on first, then add any other products after that. Seems to work best that way. :)
answered 10 months ago
Serenchipity
(Muskoka, Canada)
answer 4
I feel it works better putting it first before anything else. At least from my experience
answered 11 months ago
Anonymous
(El Paso, Texas)
answer 5
This is to be used while your hair is wet from a wash, before any styling agents are used.
answered 1 year, 1 month ago
NMJC
(New York)
answer 6
It's the first thing you put in your (damp) hair. I had to play around with the amount I put in but I love it.
answered 1 year, 1 month ago
mgreat2785
(Akron, OH)
answer 7
Usage instructions from the package: On clean, damp hair, generously apply Prime, coating hair from roots to ends. Comb through and style as usual.
answered 1 year, 1 month ago
tomsrose
(Cape Coral, FL)
answer 8
I always do it first thing
answered 1 year, 1 month ago
MGMomma
(Houston, TX)
answer 9
I mix this with my styling product and put it on or you can put this on first then your styling product. Hope this helps.
answered 1 year, 2 months ago
Gorrilla
(Staten Island, NY)
answer 10
First
answered 1 year, 2 months ago
msfortino
(Boston, MA)
answer 11
Apply it on damp, washed hair.
answered 1 year, 2 months ago
riners
(Mississauga, On)
Question
Does it need heat to work?
Is this heat-activated or will it work on air-dried hair?
asked 5 months ago
feelingpretty
on Prime Style Extender™
9 answers
Answers
answer 1
No heat needed. I air dry and blow dry with the same results.
answered 1 month ago
cuntrygal
(Richmond, VA)
answer 2
It definitely works on curls! However it does keep the general shape of the curls, but by the end of the day the curls are only obvious in the bottom part of your hair, so if you curl the top it might have gone already.
answered 2 months, 4 weeks ago
sophiapoo
(Seattle, WA)
answer 3
No, this product does not need heat to work. I don't like to style my hair with heat, I actually air dry pretty much every day and when I use this I still see a significant added shine and softness to my hair that makes it look practically perfect.
answered 3 months ago
court159
answer 4
No heat needed-- I just put it on my damp hair and let it air dry. I tried it with blow drying, but it doesn't seem to work any better or worse with that.
answered 4 months, 2 weeks ago
coydink
(New York, NY)
answer 5
Yes, it works for air dry too! On my days off i don't use any heat styling on my hair but i still use this and the leave in conditioner by LP it keeps my natural waves looking good enough to wear in public and keeps them looking that way for almost a full 2 days before my waves start to fall (they used to fall half way through day 1)
Hope this helps!
answered 4 months, 3 weeks ago
toriannak
(San Diego, CA)
answer 6
It works on air dried hair just fine.
answered 4 months, 4 weeks ago
MercedesRayne
(Romeoville,IL)
answer 7
I use this when I air dry my hair and it works pretty well. I would say it works better when you blow it dry, but I definitely notice my hair being less insane (when I air dry my hair gets half curly half wavy, 100% weird) when I use it versus nothing at all. It definitely cuts a lot of the frizz.
answered 4 months, 4 weeks ago
mrselian
(Encinitas, CA)
answer 8
Hi there!

This will work on air-dried hair. It's a bit of a dual product, it keeps your hair clean and fresh in-between washes (no need for dry shampoo), and holds heat-styled hair. I totally recommend this product!
answered 5 months ago
AET89
(Chicago, IL)
answer 9
I think that heat-styling would improve your outcome, but it's not necessary. I've used this with salt spray on air-dried hair.
Once your hair air-dries, it might feel ever so slightly crunchy. But you can brush/comb/shake out your hair with your fingers to break up the product.
I recommend this - it's allowed me to go several days in between washes.
answered 5 months ago
leopardprint
(SF Bay Area, NorCal)
Question
fine hair
I have fine straight hair-I use hot rollers (I like curl)-will this product help in keeping the curl longer? I search high and low for thermal active setting sprays to help with curl-by mid-day my curl is just about gone
asked 1 year, 2 months ago
connielee
(alexandria,va)
on Prime Style Extender™
8 answers
Answers
answer 1
Living proof makes a restorative spray for heat styling. Spray each curl in the rollers after setting take out when cool, that's what I do
answered 10 months ago
surfergirl7
(Kennesaw, GA)
answer 2
I have a lot of hair its heavy so curls and waves fall out easy....this holds a wave or curl for 1-3 days depending...it's great. Smells great too.
answered 1 year, 1 month ago
NMJC
(New York)
answer 3
I have thinning hair and it holds the volume for me. Just be careful how much you use. I start with a pea size dot rubbed in my hands then run my fingers through my hair from underneath outward adding more if I need too.
answered 1 year, 1 month ago
Anonymous
(Crossroads, TX)
answer 4
I was hoping it would do the same thing for my hair with no luck. I believe this product to be more for thicker hair.
answered 1 year, 1 month ago
fielden
(Cincinnati, Oh)
answer 5
Yes it helps it last longer! My curls usually fall out a few hours after I leave the house. With this, they last until I shower!
answered 1 year, 2 months ago
ccs728
(Philadelphia, pa)
answer 6
I have fine curly hair and I tried the product and let my hair air dry. It seemed to hold the curl well until I brushed my hair in the following few days. Then it held straight after the curl was brushed out. I would think that it will hold well until you brush the curls out or re-wash.
answered 1 year, 2 months ago
alaskanamber
(Anchorage, Alaska)
answer 7
i too have fine straight hair and although i don't curl it, it keeps my hair looking fresh clean and in whatever style i put it in for like, days, so i'm sure it will work for this purpose :)
answered 1 year, 2 months ago
tbonita
(NJ)
answer 8
I have fine straight hair, and find that heat sets last longer for sure with this product. Although I'd still use a heat protection product on my hair first, then style. I actually love to wash my hair at night and let it air dry with just a hint of moisture left and the prep my hair with product and put it in a sock bun on the top of my head to sleep in....in the morning hair is shiny, wavy and ready to go!
answered 1 year, 2 months ago
bulada3
(West Caldwell, NJ)
Question
How much do you use?
How much of the product do you use at a time? And if you use too much, do you find it looks oily? I have long, straight hair, if anyone answering can relate. Thanks!
asked 1 year, 3 months ago
yellowandkitty
(Harrisburg, PA)
on Prime Style Extender™
8 answers
Answers
answer 1
I also have long hair but its just a tad wavy, however, very fine and for me I use a dime sized amount like it says and its plenty. I found though that when I first tried it the instructions said apply generously so I used maybe three times that amount and my hair looked a tiny bit greasy. It wasn't that bad but it bothered me so if your hair is fine I would say start with a very small amount.
answered 3 months ago
court159
answer 2
I have long wavy hair but I always straighten it. I use this halfway thru my hair and avoid the roots of my hair. Mostly use it when I want to wave/curl my hair with a styling wand.
answered 1 year, 1 month ago
NMJC
(New York)
answer 3
I have long hair and I usually use about a quarter sized amount, but I've accidentally put too much in and haven't noticed any negative difference!
answered 1 year, 2 months ago
ccs728
(Philadelphia, pa)
answer 4
I have thick straight/slightly wavy hair, past my shoulders. I use a dime size amount and it works the best of any product I have tried. I did try putting a tiny bit extra on after blow drying and at the roots it made it look a little greasy. but it makes the rest of the hair wonderful and soft and sleek. I use it on damp hair before blow drying.
answered 1 year, 2 months ago
irishlaydi
answer 5
I tried to coat my hair pretty thoroughly but I feel I may be using too much as I'm having an 'oily' look problem. I don't know if it's the finishing stylers I'm using on top or if it's too much of the prime extender.
answered 1 year, 2 months ago
alaskanamber
(Anchorage, Alaska)
answer 6
just use an amount less than the size of a dime
answered 1 year, 2 months ago
sanybel
(Aventura,Fl)
answer 7
I use about a dime-sized amount. My hair is about shoulder length and dry. I haven't had an issue with it making my hair feel oily, but, as with any product, it might if you use too much.
answered 1 year, 2 months ago
katsinger
(Omaha, NE)
answer 8
We suggest using a generous amount, roughly the size of a silver dollar for medium length hair. Since it is a primer, it will not weigh down your hair if you use a bit too much!
answered 1 year, 2 months ago
miabt
(San Francisco)
Question
Oily Hair
Does anyone know if this is compatible for oily hair? I would love to be able to wash every other day but after disappointments with various dry shampoos, I'm skeptical. My hair isn't super oily, but it's enough to notice if I skip a wash.
asked 1 year, 5 months ago
rmoore83
(Pittsburgh, PA)
on Prime Style Extender™
7 answers
Answers
answer 1
My hair usually need dry shampoo on the day I don't wash too (I wash every other day) but I actually found that this makes it so I don't need dry shampoo and keeps it from looking oily and make it soft which is great!
answered 3 months ago
court159
answer 2
My hair can tend to get a little oily the second day after styling but I don't notice that with this product. Also my hair was always so flat day two but not with this product..works better than any other product I have tried.
answered 1 year, 4 months ago
degarrett
(Sioux city, IA)
answer 3
this product is not oily at all. see my review when it posts
answered 1 year, 4 months ago
aidasatx
(san antonio texas)
answer 4
I normally wear my hair 2 days before washing but usually use dry shampoo. This product has eliminated my need for dry shampoo! Hair feels cleaner longer, I don't get that limp greasy look anymore!
answered 1 year, 5 months ago
cdnmystique
answer 5
This is the product for you! I have the same problem and I was amazed when I could go two days without washing.
answered 1 year, 5 months ago
trink143
answer 6
After using this product I don't think it would make any difference in your level of visible oiliness. I don't really care for this product as it makes my hair too soft and doesn't seem to extend style at all.
answered 1 year, 5 months ago
tweetiebird
(Orlando, Fl)
answer 7
You can absolutely use this on oily hair - just use a small amount - I have very oily roots/drier ends and use about a dime size on my slightly below shoulder length hair. I do not have the type of hair that looks better "next day" and I am envious of those that claim that! However, after using the style extender, my hair looks great the next day and not oily! It's been great when I do wash too much (I go to the gym a lot so it's even more necessary to wash it!) so I use the style extender and let it air dry (typically my hair does not air dry well at all) but with this it looks great! I'm not asking why, just glad I found it!
answered 1 year, 5 months ago
momof3girls
(Huntington, NY)
Question
Before or after heat protectant?
Is this product before or after heat protectant? I am using Alterna Bamboo Anti-Breakage Thermal Protectant which is a cream texture like this product.
asked 1 year, 6 months ago
spoiledgirl05
on Prime Style Extender™
7 answers
Answers
answer 1
ME TOO! I use both as well I'd use this before you add heat protectant to your hair.
answered 1 year, 1 month ago
NMJC
(New York)
answer 2
I would use this before. I use it right after my leave in conditioner and before any other styling product.
answered 1 year, 3 months ago
coolmom3
(Washington State)
answer 3
Definitely before. You want the heat of the dryer to lock in the product.
answered 1 year, 4 months ago
bunches
(Vancouver, Canada.)
answer 4
You use it first.
answered 1 year, 5 months ago
boxersx1
(Lake Elizabeth, Ca)
answer 5
Put the heat protectant on at the end since you want it to be the first line of defense against whatever heat tool you are putting to your hair.
answered 1 year, 6 months ago
becalini
(Boise, Idaho)
answer 6
You would use this first. The makers suggest it being your "primer" (thus the name), and putting it on before other heat styling products. I myself use it underneath a silicone-based protective oil, and find the combination to be great!
answered 1 year, 6 months ago
aikoangelika
(Orlando, FL)
answer 7
before any other product while hair is still damp. Then add other styling products
answered 1 year, 6 months ago
zaef
(lancaster,pa)
Question
does this product work on curls ? would it "extend" the life of the curls and keep them tamed ?
asked 3 months, 3 weeks ago
AurelieV
(Long Beach, ca)
on Prime Style Extender™
7 answers
Answers
answer 1
If you curl your hair it will but for me when I use this without any heat it actually makes my hair pretty straight but my hair is only slightly wavy to begin with.
answered 3 months ago
court159
answer 2
Hi there! I LOVE it for holding curls! I first straighten my hair and then curl it with a curling iron so my curls are more controlled and soft and wavy! Really like that I can wake up the next morning and it's still looks great!
answered 3 months ago
SineadN
(San Francisco, CA)
answer 3
My curls still looked like I had just curled it 29 hours later. I almost didn't want to wash it to see how long it would last.
answered 3 months, 1 week ago
JenGalasso
(Los Angeles, CA)
answer 4
Yes I put it on, blow dried my hair, curled it and put a bit of super lightweight hair spray on it and it stayed all throughout new years eve night which is impressive.
answered 3 months, 3 weeks ago
baileyold
(Franklin, TN)
answer 5
I think it does. When I just use my curly hair products, its a mess within 24 hours. With the extender I feel like my curls stay intact longer with less frizz. p.s. I follow it with BB curl conscious creme, just a little on the back where I get the most frizz.
answered 3 months, 3 weeks ago
clopezhi
(los angeles)
answer 6
I have wavy/curly hair and Living Proof Primer kept my hair fresh and feeling clean for two extra days past when I normally would have needed to wash it. Regarding the actual life of my curls, I was able to keep my "second day" curls well past the third day. If your looking to keep the just done curl, it's not much help. If you want your style to last a day or two longer this is worth a try.
answered 3 months, 3 weeks ago
mommadontdance
(philadelphia)
answer 7
Absolutely. I have hair that is about as curly as you can get and it keeps them voluminous without being frizzy. It's wonderful!
answered 3 months, 3 weeks ago
Rubberduckette
(Montreal, QC)
Question
Heavy feeling?
I bought this product and have used a lot as the directions suggest as well as not so much. Either way, the next day my hair is gunked up and heavy. Has anyone else experienced this? What the heck am I doing wrong?
asked 2 months, 3 weeks ago
avacoco
(San Diego)
on Prime Style Extender™
7 answers
Answers
answer 1
I had the same experience. I don't think you're doing anything wrong - it's just not a great product.
answered 1 week, 5 days ago
kakik
(denver, co)
answer 2
I divide my wet hair in half (left and right over my shoulders-long hair)and apply a dime size on left side ends first and work my way up then repeat on right side and then I comb through all together.
answered 3 weeks, 3 days ago
mitc
(Miami, FL)
answer 3
I have oil rich hair, but have not experienced that challenge - sounds frustrating. I have shoulder length hair and use about a nickel sized dollop. I spread it evenly over both hands (palms and fingers) and run it through towel damp hair root to tip.
answered 1 month ago
MadtownMaggie
(Madison, WI)
answer 4
My hair is pretty thick and this product doesn't gunk it up unless I use a whole lot. If your hair isn't thick, maybe just try using less and only on the lower portion of your hair. If you are using multiple products in conjunction with this product I could see how your hair might be feeling heavy. Try just a little in your wet hair by itself.
answered 1 month, 2 weeks ago
SweetMint
(Nashville, TN)
answer 5
you just put it on your hair, it is super simple.
answered 1 month, 3 weeks ago
nic0
(New York, NY)
answer 6
I get this too... it definitely makes my hair feel a little greasier than usual. I apply it on wet hair (not even towel-dried!) to distribute the product more easily, and only use a dime-sized drop.
answered 2 months, 2 weeks ago
ehsophiael
(Montreal, QC)
answer 7
I have never had that issue with this product. After I apply the product, I notice that my hair feels thicker, like each strand is wrapped in a protective layer, but never 'gunky'. There isnt anything in this product that would leave thick residue in your hair, I would say, perhaps it is another product that you are using? Maybe your shampoo isnt as clarifying as it should be or your conditioner is leaving the residue? Also, make sure you apply this product while your hair is wet, I have long long hair, all the way to my butt, and i only use a dollop the size of a penny. I also dont apply it directly to the roots, but to the shaft first and then work my way up and down the hair. I hope this helps and you are able to find the source of said "gunk"
answered 2 months, 3 weeks ago
cpeezy
(San Francisco)
Question
Mixing it with Moroccan oil
i use Moroccan oil and the Moroccan Oil hydraiting styling in spray. I want to know if i can combine this product with the two ones.
asked 1 year, 7 months ago
Portia1
(Cambridge, MA)
on Prime Style Extender™
6 answers
Answers
answer 1
I use the Style Extender first all over my hair, then add Morrocan oil to the ends and it looks great. I've had no problems layering other product over the style extender - doesn't weigh the hair down at all!
answered 10 months ago
Serenchipity
(Muskoka, Canada)
answer 2
I use Prime with Moroccan Oil shampoo and conditioner and also with a little argan oil if my ends are frizzy. I haven't had problems with using them in concert yet and don't imagine that I will!
answered 10 months ago
taylormt
(Chicago)
answer 3
Yes u can use is under or on top of any of ur regular styling products. I use it first on damp hair. Then I spray my heat protectant. I blow dry my hair and then I spray more heat protect before curling or flat ironing
answered 11 months ago
Anonymous
(El Paso, Texas)
answer 4
I have used with Moroccan oil and other styling products. It's so light and doesn't weigh hair down.
answered 1 year, 1 month ago
lorcash
(NJ)
answer 5
I have used silicones & argan oil over the prime extender and found that it worked great for me.
answered 1 year, 6 months ago
lola6
(Seattle, WA)
answer 6
I use it according to the directions and use it as a base first. Then I use a leave-in and Moroccan oil. Sometimes I use a curl cream or straightening cream. My hair is thick, coarse, and wavy and to me it feels like it makes the other products work better.
answered 1 year, 7 months ago
shanana
(Atoka, OK)
Question
Frizz Protector?
No matter what I do my hair ALWAYS frizzes when I walk 3 blocks to school if it's humid.
Does it prevent your hair from frizzing?
asked 1 year, 7 months ago
Anonymous
(New York, NY)
on Prime Style Extender™
6 answers
Answers
answer 1
Yes, my hair doesn't get frizzy when I use this and blowdry with a round, vented brush, AND use a hairspray that is stronger than average spray.
answered 1 year ago
stoneski31
(Detroit, MI)
answer 2
this product did help a lot with my frizz. I did put a serum on top, but that's about it
answered 1 year, 1 month ago
mbguinn
(Glastonbury, CT)
answer 3
It says it helps fight humidity.
answered 1 year, 1 month ago
NMJC
(New York)
answer 4
YES!!! I have super frizzy hair! I towel dry this and put about 3 dime size amounts in my long hair. It creates nice beachy waves with NO FRIZZ!!! For days that I flat iron, I do the same procedure- and it stays exactly the way it looked right after flat ironing. EVEN IN SEATTLE IN THE RAIN!!!! Great product.
answered 1 year, 4 months ago
VintageDoll8
(Seattle, WA)
answer 5
I have the exact same problem. I have found this to be excellent at humidity control after flat-ironing. I even wrapped my hair in a towel the next day when showering and I didn't have the usual frizzies at my hairline. Highly recommend for that purpose, but I would layer it under another styling aid.
answered 1 year, 6 months ago
lovesephora30
(Seattle wa)
answer 6
No, but it helps. Nothing can completely eliminate frizz except a buzz cut.
answered 1 year, 7 months ago
rpgoodwin
(Frisco, Texas)
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