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How does this product compare to Bumble and Bumble straight blow dry?
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Will this work on thick, medium curly hair?
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How do you use the product? Leave it in for an hour or so and then wash it off?
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Will this work on thick, medium curly hair?
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See all questions : Hair Q & A : Styling Products & Tools Q & A : Hairspray & Styling Products Q & A


Living Proof Prime Style Extender™

What it is: A weightless hairstyling primer that protects and extends the life of your style.What it is formulated to do: Prime Style Extender, powered by Living Proof’s “miracle molecule,” OFPMA, protects and extends the life of your style twice as long, saving you time, day after day. It weightlessly perfects strands while smoothing and correcting hair texture. Prime detangles, corrects cuticle texture, and is so perfecting it can be worn alone, yet so weightless it can be layered under your favorite styler. Save time and forget the touch-ups.What it is formulated WITHOUT:- Parabens- Sulfates- PhthalatesResearch results:In consumer tests: - 80% said their style lasted two times longer - 80% said they needed to touch up less often - 80% said it created a good foundation for styling - 80% said it weightlessly perfected hair - 80% said they noticed an improvement in their hair - 9 out of 10 women loved the concept - 8 out of 10 said they would buy this product - 9 out of 10 said it delivered on its promise - More than 2/3 said it exceeded their expectations
Questions & Answers:
35 Questions
 | 
223 Answers
Overall Rating:
4.356 out of 5
4.4
out of
5
Product Details

Questions & Answers for Living Proof Prime Style Extender™

Question
when do I put this on, is it first thing or last?
asked 2 years, 5 months ago
dlgdcpa
(Lodi CA)
on Prime Style Extender™
11 answers
Answers
answer 1
This is a primer so it primes your hair for styling which means you should put it on first right after you wash your hair while it is still damp.
answered 1 year, 6 months ago
court159
answer 2
when it is wet- and you can use it generously
answered 1 year, 10 months ago
metalligrrl
(Allen TX)
answer 3
I put it on first, then add any other products after that. Seems to work best that way. :)
answered 2 years, 2 months ago
Serenchipity
(Muskoka, Canada)
answer 4
I feel it works better putting it first before anything else. At least from my experience
answered 2 years, 3 months ago
Anonymous
(El Paso, Texas)
answer 5
This is to be used while your hair is wet from a wash, before any styling agents are used.
answered 2 years, 4 months ago
NMJC
(New York)
answer 6
It's the first thing you put in your (damp) hair. I had to play around with the amount I put in but I love it.
answered 2 years, 5 months ago
mgreat2785
(Akron, OH)
answer 7
Usage instructions from the package: On clean, damp hair, generously apply Prime, coating hair from roots to ends. Comb through and style as usual.
answered 2 years, 5 months ago
tomsrose
(Cape Coral, FL)
answer 8
I always do it first thing
answered 2 years, 5 months ago
MGMomma
(Houston, TX)
answer 9
I mix this with my styling product and put it on or you can put this on first then your styling product. Hope this helps.
answered 2 years, 5 months ago
Gorrilla
(Staten Island, NY)
answer 10
First
answered 2 years, 5 months ago
msfortino
(Boston, MA)
answer 11
Apply it on damp, washed hair.
answered 2 years, 5 months ago
riners
(Mississauga, On)
Question
Does it need heat to work?
Is this heat-activated or will it work on air-dried hair?
asked 1 year, 8 months ago
feelingpretty
on Prime Style Extender™
11 answers
Answers
answer 1
it will work on air dried hair but is more effective if you blow dry.
answered 5 months, 1 week ago
cherrylee
(gig harbor, wa)
answer 2
I love this product and I never blow-dry my hair. I just let it air-dry and then style it when I wake up in the morning.
answered 1 year, 2 months ago
Crazy8s
(Lincoln, NE)
answer 3
No heat needed. I air dry and blow dry with the same results.
answered 1 year, 4 months ago
cuntrygal
(Richmond, VA)
answer 4
It definitely works on curls! However it does keep the general shape of the curls, but by the end of the day the curls are only obvious in the bottom part of your hair, so if you curl the top it might have gone already.
answered 1 year, 6 months ago
sophiapoo
(Seattle, WA)
answer 5
No, this product does not need heat to work. I don't like to style my hair with heat, I actually air dry pretty much every day and when I use this I still see a significant added shine and softness to my hair that makes it look practically perfect.
answered 1 year, 6 months ago
court159
answer 6
No heat needed-- I just put it on my damp hair and let it air dry. I tried it with blow drying, but it doesn't seem to work any better or worse with that.
answered 1 year, 8 months ago
coydink
(New York, NY)
answer 7
Yes, it works for air dry too! On my days off i don't use any heat styling on my hair but i still use this and the leave in conditioner by LP it keeps my natural waves looking good enough to wear in public and keeps them looking that way for almost a full 2 days before my waves start to fall (they used to fall half way through day 1)
Hope this helps!
answered 1 year, 8 months ago
toriannak
(San Diego, CA)
answer 8
It works on air dried hair just fine.
answered 1 year, 8 months ago
MercedesRayne
(Romeoville,IL)
answer 9
I use this when I air dry my hair and it works pretty well. I would say it works better when you blow it dry, but I definitely notice my hair being less insane (when I air dry my hair gets half curly half wavy, 100% weird) when I use it versus nothing at all. It definitely cuts a lot of the frizz.
answered 1 year, 8 months ago
mrselian
(Encinitas, CA)
answer 10
Hi there!

This will work on air-dried hair. It's a bit of a dual product, it keeps your hair clean and fresh in-between washes (no need for dry shampoo), and holds heat-styled hair. I totally recommend this product!
answered 1 year, 8 months ago
AET89
(Chicago, IL)
answer 11
I think that heat-styling would improve your outcome, but it's not necessary. I've used this with salt spray on air-dried hair.
Once your hair air-dries, it might feel ever so slightly crunchy. But you can brush/comb/shake out your hair with your fingers to break up the product.
I recommend this - it's allowed me to go several days in between washes.
answered 1 year, 8 months ago
leopardprint
(SF Bay Area, NorCal)
Question
Heavy feeling?
I bought this product and have used a lot as the directions suggest as well as not so much. Either way, the next day my hair is gunked up and heavy. Has anyone else experienced this? What the heck am I doing wrong?
asked 1 year, 6 months ago
avacoco
(San Diego)
on Prime Style Extender™
10 answers
Answers
answer 1
It sounds like you're using too much product. I little goes a long way with the product. I used the sample I received for 4 full weeks.
answered 1 month, 3 weeks ago
Glojean
(Columbia, IL)
answer 2
i only use an amount the size of a dime; i have hair cut in a chin length bob but it is thick. i apply when my hair soaking wet. i apply the prime extender then the 5 in one and comb through.
answered 5 months, 1 week ago
cherrylee
(gig harbor, wa)
answer 3
you may be using too much. Barely a dime sized amount works great. Start at scalp, massage with fingertips, and then loosely work through ends.
answered 1 year, 2 months ago
toril
(Jacksonville, NC)
answer 4
I had the same experience. I don't think you're doing anything wrong - it's just not a great product.
answered 1 year, 3 months ago
kakik
(denver, co)
answer 5
I divide my wet hair in half (left and right over my shoulders-long hair)and apply a dime size on left side ends first and work my way up then repeat on right side and then I comb through all together.
answered 1 year, 4 months ago
mitc
(Miami, FL)
answer 6
I have oil rich hair, but have not experienced that challenge - sounds frustrating. I have shoulder length hair and use about a nickel sized dollop. I spread it evenly over both hands (palms and fingers) and run it through towel damp hair root to tip.
answered 1 year, 4 months ago
MadtownMaggie
(Madison, WI)
answer 7
My hair is pretty thick and this product doesn't gunk it up unless I use a whole lot. If your hair isn't thick, maybe just try using less and only on the lower portion of your hair. If you are using multiple products in conjunction with this product I could see how your hair might be feeling heavy. Try just a little in your wet hair by itself.
answered 1 year, 4 months ago
SweetMint
(Nashville, TN)
answer 8
you just put it on your hair, it is super simple.
answered 1 year, 5 months ago
nic0
(New York, NY)
answer 9
I get this too... it definitely makes my hair feel a little greasier than usual. I apply it on wet hair (not even towel-dried!) to distribute the product more easily, and only use a dime-sized drop.
answered 1 year, 5 months ago
ehsophiael
(Montreal, QC)
answer 10
I have never had that issue with this product. After I apply the product, I notice that my hair feels thicker, like each strand is wrapped in a protective layer, but never 'gunky'. There isnt anything in this product that would leave thick residue in your hair, I would say, perhaps it is another product that you are using? Maybe your shampoo isnt as clarifying as it should be or your conditioner is leaving the residue? Also, make sure you apply this product while your hair is wet, I have long long hair, all the way to my butt, and i only use a dollop the size of a penny. I also dont apply it directly to the roots, but to the shaft first and then work my way up and down the hair. I hope this helps and you are able to find the source of said "gunk"
answered 1 year, 6 months ago
cpeezy
(San Francisco)
Question
fine hair
I have fine straight hair-I use hot rollers (I like curl)-will this product help in keeping the curl longer? I search high and low for thermal active setting sprays to help with curl-by mid-day my curl is just about gone
asked 2 years, 6 months ago
connielee
(alexandria,va)
on Prime Style Extender™
9 answers
Answers
answer 1
I think you would find success with this product, especially if you used it in conjunction with the flex styling spray. After I shower, I apply the Prime and let my hair air dry. Then, when I curl it, I spray some of the Flex Styling spray on each section of hair before I curl it. My curls have held a LONG time.
answered 1 year, 2 months ago
Crazy8s
(Lincoln, NE)
answer 2
Living proof makes a restorative spray for heat styling. Spray each curl in the rollers after setting take out when cool, that's what I do
answered 2 years, 2 months ago
surfergirl7
(Kennesaw, GA)
answer 3
I have a lot of hair its heavy so curls and waves fall out easy....this holds a wave or curl for 1-3 days depending...it's great. Smells great too.
answered 2 years, 4 months ago
NMJC
(New York)
answer 4
I have thinning hair and it holds the volume for me. Just be careful how much you use. I start with a pea size dot rubbed in my hands then run my fingers through my hair from underneath outward adding more if I need too.
answered 2 years, 5 months ago
Anonymous
(Crossroads, TX)
answer 5
I was hoping it would do the same thing for my hair with no luck. I believe this product to be more for thicker hair.
answered 2 years, 5 months ago
fielden
(Cincinnati, Oh)
answer 6
Yes it helps it last longer! My curls usually fall out a few hours after I leave the house. With this, they last until I shower!
answered 2 years, 5 months ago
ccs728
(Philadelphia, pa)
answer 7
I have fine curly hair and I tried the product and let my hair air dry. It seemed to hold the curl well until I brushed my hair in the following few days. Then it held straight after the curl was brushed out. I would think that it will hold well until you brush the curls out or re-wash.
answered 2 years, 5 months ago
alaskanamber
(Anchorage, Alaska)
answer 8
i too have fine straight hair and although i don't curl it, it keeps my hair looking fresh clean and in whatever style i put it in for like, days, so i'm sure it will work for this purpose :)
answered 2 years, 6 months ago
tbonita
(NJ)
answer 9
I have fine straight hair, and find that heat sets last longer for sure with this product. Although I'd still use a heat protection product on my hair first, then style. I actually love to wash my hair at night and let it air dry with just a hint of moisture left and the prep my hair with product and put it in a sock bun on the top of my head to sleep in....in the morning hair is shiny, wavy and ready to go!
answered 2 years, 6 months ago
bulada3
(West Caldwell, NJ)
Question
How much do you use?
How much of the product do you use at a time? And if you use too much, do you find it looks oily? I have long, straight hair, if anyone answering can relate. Thanks!
asked 2 years, 6 months ago
yellowandkitty
(Harrisburg, PA)
on Prime Style Extender™
8 answers
Answers
answer 1
I also have long hair but its just a tad wavy, however, very fine and for me I use a dime sized amount like it says and its plenty. I found though that when I first tried it the instructions said apply generously so I used maybe three times that amount and my hair looked a tiny bit greasy. It wasn't that bad but it bothered me so if your hair is fine I would say start with a very small amount.
answered 1 year, 6 months ago
court159
answer 2
I have long wavy hair but I always straighten it. I use this halfway thru my hair and avoid the roots of my hair. Mostly use it when I want to wave/curl my hair with a styling wand.
answered 2 years, 4 months ago
NMJC
(New York)
answer 3
I have long hair and I usually use about a quarter sized amount, but I've accidentally put too much in and haven't noticed any negative difference!
answered 2 years, 5 months ago
ccs728
(Philadelphia, pa)
answer 4
I have thick straight/slightly wavy hair, past my shoulders. I use a dime size amount and it works the best of any product I have tried. I did try putting a tiny bit extra on after blow drying and at the roots it made it look a little greasy. but it makes the rest of the hair wonderful and soft and sleek. I use it on damp hair before blow drying.
answered 2 years, 5 months ago
irishlaydi
answer 5
I tried to coat my hair pretty thoroughly but I feel I may be using too much as I'm having an 'oily' look problem. I don't know if it's the finishing stylers I'm using on top or if it's too much of the prime extender.
answered 2 years, 5 months ago
alaskanamber
(Anchorage, Alaska)
answer 6
just use an amount less than the size of a dime
answered 2 years, 6 months ago
sanybel
(Aventura,Fl)
answer 7
I use about a dime-sized amount. My hair is about shoulder length and dry. I haven't had an issue with it making my hair feel oily, but, as with any product, it might if you use too much.
answered 2 years, 6 months ago
katsinger
(Omaha, NE)
answer 8
We suggest using a generous amount, roughly the size of a silver dollar for medium length hair. Since it is a primer, it will not weigh down your hair if you use a bit too much!
answered 2 years, 6 months ago
miabt
(San Francisco)
Question
Safe for color treated hair?
Was just wondering if this product was safe to use on hair that has been colored.
asked 1 year, 9 months ago
ThisIsBeauty
(Virginia)
on Prime Style Extender™
8 answers
Answers
answer 1
yes.
answered 5 months, 1 week ago
cherrylee
(gig harbor, wa)
answer 2
Yes. I color my hair and use this product. It works great.
answered 8 months ago
IamB
(University Place WA)
answer 3
I have color treated hair and I use it. Seems to be ok
answered 1 year, 7 months ago
lmc2002
answer 4
I use it on my color treated hair with no issues or color fading.
answered 1 year, 8 months ago
poddygirl
(CT)
answer 5
I have color-treated hair and this does not dry out my hair. I pair this with moisturizing shampoo and conditioner, so that helps out too.
answered 1 year, 8 months ago
ShaylaQ
(Chicago, IL)
answer 6
I have color-treated hair. It is safe and and actually enhances the colors in my hair.
answered 1 year, 8 months ago
fashionablegrl2
(Geneva, IL)
answer 7
Yes this is safe for color treated hair.
answered 1 year, 9 months ago
sasha90278
(Kansas City, KS)
answer 8
Yes, it is!!
answered 1 year, 9 months ago
mgreat2785
(Akron, OH)
Question
does this product work on curls ? would it "extend" the life of the curls and keep them tamed ?
asked 1 year, 7 months ago
AurelieV
(Long Beach, ca)
on Prime Style Extender™
8 answers
Answers
answer 1
Works great on my below shoulder length naturally curly hair. It does seem to keep my curls frizz free for two to three days.
answered 9 months ago
mirable
(Troy, MI)
answer 2
If you curl your hair it will but for me when I use this without any heat it actually makes my hair pretty straight but my hair is only slightly wavy to begin with.
answered 1 year, 6 months ago
court159
answer 3
Hi there! I LOVE it for holding curls! I first straighten my hair and then curl it with a curling iron so my curls are more controlled and soft and wavy! Really like that I can wake up the next morning and it's still looks great!
answered 1 year, 6 months ago
SineadN
(San Francisco, CA)
answer 4
My curls still looked like I had just curled it 29 hours later. I almost didn't want to wash it to see how long it would last.
answered 1 year, 6 months ago
JenGalasso
(Los Angeles, CA)
answer 5
Yes I put it on, blow dried my hair, curled it and put a bit of super lightweight hair spray on it and it stayed all throughout new years eve night which is impressive.
answered 1 year, 7 months ago
baileyold
(Franklin, TN)
answer 6
I think it does. When I just use my curly hair products, its a mess within 24 hours. With the extender I feel like my curls stay intact longer with less frizz. p.s. I follow it with BB curl conscious creme, just a little on the back where I get the most frizz.
answered 1 year, 7 months ago
clopezhi
(los angeles)
answer 7
I have wavy/curly hair and Living Proof Primer kept my hair fresh and feeling clean for two extra days past when I normally would have needed to wash it. Regarding the actual life of my curls, I was able to keep my "second day" curls well past the third day. If your looking to keep the just done curl, it's not much help. If you want your style to last a day or two longer this is worth a try.
answered 1 year, 7 months ago
mommadontdance
(philadelphia)
answer 8
Absolutely. I have hair that is about as curly as you can get and it keeps them voluminous without being frizzy. It's wonderful!
answered 1 year, 7 months ago
Rubberduckette
(Montreal, QC)
Question
Do I need this and the living proof 5 in 1?
Unsure of whether I should purchase this or the 5 in 1 or both?
asked 1 year, 5 months ago
stephsuter
(Riverhead, NY)
on Prime Style Extender™
8 answers
Answers
answer 1
i recommend using both. the prime extender is an enhancement for the 5 in one.
answered 5 months, 1 week ago
cherrylee
(gig harbor, wa)
answer 2
I found this product to work well on its own. But, I have plenty of natural volume in my hair. As I understand it, the 5-in-1 PHD is for gals who need a boost in body as well.
answered 1 year, 2 months ago
Crazy8s
(Lincoln, NE)
answer 3
I have found either way is fine. I prefer to use PHD with the Prime because i feel that it really does make my style last longer and prime isnt part of phd's 5-in-1 however when im traveling for the sake of space in my bag i use just phd and my hair looks just as good until about half way through day 2 and then its all kaput from there.

Hope this helps!
answered 1 year, 2 months ago
toriannak
(San Diego, CA)
answer 4
5 n 1 makes my hair too soft- I use the volume cream and this
answered 1 year, 3 months ago
safetydancer
(Griffith IN)
answer 5
The Prime Time changed my hair life! I don't use any other living proof products except the prime time hair primer and my hair has never looked more amazing!!
answered 1 year, 3 months ago
wiggle
(Orlando, Fl)
answer 6
I own both products and so far have not used them together. I like both and have only noticed two differences...the 5 in 1 adds volume and is more difficult to distribute evenly throughout hair.
answered 1 year, 4 months ago
MadtownMaggie
(Madison, WI)
answer 7
Using them both together made my hair unmanageable. That may have been because PHD has dreadful results on my hair, whereas Prime is fabulous. But I do think everyone's hair is different so this may not be the case for you.
answered 1 year, 4 months ago
cougarchick
(Baltimore, Maryland)
answer 8
I use it without it and it works just fine for me.
answered 1 year, 5 months ago
Britaa
(Mississauga, ON)
Question
Frizz Protector?
No matter what I do my hair ALWAYS frizzes when I walk 3 blocks to school if it's humid.
Does it prevent your hair from frizzing?
asked 2 years, 10 months ago
Anonymous
(New York, NY)
on Prime Style Extender™
7 answers
Answers
answer 1
I have had great success with Prime keeping the frizz at bay. I've never been able to say that before.
answered 1 year, 2 months ago
Crazy8s
(Lincoln, NE)
answer 2
Yes, my hair doesn't get frizzy when I use this and blowdry with a round, vented brush, AND use a hairspray that is stronger than average spray.
answered 2 years, 3 months ago
stoneski31
(Detroit, MI)
answer 3
this product did help a lot with my frizz. I did put a serum on top, but that's about it
answered 2 years, 4 months ago
mbguinn
(Glastonbury, CT)
answer 4
It says it helps fight humidity.
answered 2 years, 4 months ago
NMJC
(New York)
answer 5
YES!!! I have super frizzy hair! I towel dry this and put about 3 dime size amounts in my long hair. It creates nice beachy waves with NO FRIZZ!!! For days that I flat iron, I do the same procedure- and it stays exactly the way it looked right after flat ironing. EVEN IN SEATTLE IN THE RAIN!!!! Great product.
answered 2 years, 7 months ago
VintageDoll8
(Seattle, WA)
answer 6
I have the exact same problem. I have found this to be excellent at humidity control after flat-ironing. I even wrapped my hair in a towel the next day when showering and I didn't have the usual frizzies at my hairline. Highly recommend for that purpose, but I would layer it under another styling aid.
answered 2 years, 10 months ago
lovesephora30
(Seattle wa)
answer 7
No, but it helps. Nothing can completely eliminate frizz except a buzz cut.
answered 2 years, 10 months ago
rpgoodwin
(Frisco, Texas)
Question
Oily Hair
Does anyone know if this is compatible for oily hair? I would love to be able to wash every other day but after disappointments with various dry shampoos, I'm skeptical. My hair isn't super oily, but it's enough to notice if I skip a wash.
asked 2 years, 9 months ago
rmoore83
(Pittsburgh, PA)
on Prime Style Extender™
7 answers
Answers
answer 1
My hair usually need dry shampoo on the day I don't wash too (I wash every other day) but I actually found that this makes it so I don't need dry shampoo and keeps it from looking oily and make it soft which is great!
answered 1 year, 6 months ago
court159
answer 2
My hair can tend to get a little oily the second day after styling but I don't notice that with this product. Also my hair was always so flat day two but not with this product..works better than any other product I have tried.
answered 2 years, 7 months ago
degarrett
(Sioux city, IA)
answer 3
this product is not oily at all. see my review when it posts
answered 2 years, 8 months ago
aidasatx
(san antonio texas)
answer 4
I normally wear my hair 2 days before washing but usually use dry shampoo. This product has eliminated my need for dry shampoo! Hair feels cleaner longer, I don't get that limp greasy look anymore!
answered 2 years, 8 months ago
cdnmystique
answer 5
This is the product for you! I have the same problem and I was amazed when I could go two days without washing.
answered 2 years, 8 months ago
trink143
answer 6
After using this product I don't think it would make any difference in your level of visible oiliness. I don't really care for this product as it makes my hair too soft and doesn't seem to extend style at all.
answered 2 years, 8 months ago
tweetiebird
(Orlando, Fl)
answer 7
You can absolutely use this on oily hair - just use a small amount - I have very oily roots/drier ends and use about a dime size on my slightly below shoulder length hair. I do not have the type of hair that looks better "next day" and I am envious of those that claim that! However, after using the style extender, my hair looks great the next day and not oily! It's been great when I do wash too much (I go to the gym a lot so it's even more necessary to wash it!) so I use the style extender and let it air dry (typically my hair does not air dry well at all) but with this it looks great! I'm not asking why, just glad I found it!
answered 2 years, 8 months ago
momof3girls
(Huntington, NY)
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