What it is:A mild, foaming cleanser that lifts away impurities to prepare skin for penetration of brightening agents. What it is formulated to do:Gentle Cleanser’s mild foam cleanses skin, lifting away impurities in preparation for the formula’s brightening agents. The revolutionary White3 Technology is a breakthrough brightening blend that works in three ways to maximize lightening action for an even, translucent complexion. Sodium PCA improves your skin’s moisture balance as a gentle exfoliator promotes better, brighter skin clarity. Advanced vitamin C technology, enhanced with maximum strength skin brighteners, attacks dark spots and supports natural melanin production while promoting an even-toned complexion. Gentle Cleanser is recommended as a step one cleanser in Murad’s White Brilliance regimen. It cleanses and brightens skin as part of Dr. Murad’s Inclusive Health® system of care. What it is formulated WITHOUT:- Parabens What else you need to know:This product is scientifically proven, dermatologist developed, and tested on people, not animals.