I made the same mistake in the beginning. You need to apply with dry hands to your dry face and then rinse with a little warm water. It makes all the difference in the world. You will now love this product.
I have found that the less I use the better it rinses off.
You're supposed to apply this dry. I rub it in for about 30 seconds to take off my makeup. Then, I get my fingers wet under the faucet and rub my face again. When you do this you'll see it foam up and start to get milky (emulsify). Once it is milky it comes off quite easily with a damp washcloth. (Although I usually splash my face with water to get some of it off, then go in with a second cleanser before the washcloth, as I wear enough makeup that I like to double cleanse).
answered 5 months, 2 weeks ago