Dr. Gross suggests that you apply a thin layer over the affected area one to three times daily, or overnight. I like to apply it all over my face, a thin layer of course, and then let it dry for bed. In the morning I rinse it off, and I see improvements every time!

That's a great question, and maybe you could experiment with what works for you. I use a thin layer where I think my pimples might pop up (jaw line and parts of my forehead) and a thicker glob on an active pimple. The thing is, if you apply a lot you'll burn through product and likely waste some on your sheets if you're sleeping in it (like I do), but if you're using it during the day, you could probably heap a little more on your problem area. If it works by drawing our impurities it needs to have direct contact with an area, so if you have a thick swath, I don't know if that is even beneficial, for any product for that matter.

This mask is sensitive and clarifying enough to use on a daily basis. Dr. Gross recommends that you use it one to three times daily, but you can leave it on overnight as well. Hint: if you use it every night, you will see amazing results