What it is: A sulfate-free cleanser that refreshes blonde tones, eliminates brassiness, and protects color. What it does: This luxurious cleanser improves the overall appearance of natural or color-treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna’s Age-Control Complex® that includes Caviar Extract, vitamin C, and cytokines for stronger, healthier, younger-looking hair, it is also formulated with Seasilk®, Enzymetherapy®, and Color Hold® with UVA/UVB protection to shield from color fade, daily stresses, and future damage.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- TriclosanWhat else you need to know: This product is safe for natural or color treated blondes.