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Most Recent Questions
Recent Question:
Is this shampoo OK for color treated hais?
Recent Question:
can this product be used during pregnancy?
Recent Question:
Is it tested on animals?
Recent Question:
Safe for color treated hair
Questions with Most Recent Answers
Question:
Is this shampoo good for thick hair + oily scalp?
Question:
Is this shampoo right for my hair
Question:
Will it fade my color treated hair?
Question:
Why the 2oz size is never available?
Question:
Color Treated Hair


ALTERNA Caviar Anti-Aging Brightening Blonde Shampoo

What it is: A sulfate-free cleanser that refreshes blonde tones, eliminates brassiness, and protects color. What it does: This luxurious cleanser improves the overall appearance of natural or color-treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna’s Age-Control Complex&reg that includes Caviar Extract, vitamin C, and cytokines for stronger, healthier, younger-looking hair, it is also formulated with Seasilk&reg, Enzymetherapy&reg, and Color Hold&reg with UVA/UVB protection to shield from color fade, daily stresses, and future damage.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- TriclosanWhat else you need to know: This product is safe for natural or color treated blondes.
Questions & Answers:
7 Questions
 | 
15 Answers
Overall Rating:
4.21 out of 5
4.2
out of
5
Product Details

Questions & Answers for ALTERNA Caviar Anti-Aging Brightening Blonde Shampoo

Question
is this shampoo purple in color?
asked 1 year, 9 months ago
dirn
on Caviar Anti-Aging Brightening Blonde Shampoo
5 answers
Answers
answer 1
Yes, the color of this shampoo when you squeeze some into your palm is a gorgeous purple.
answered 11 months ago
MisPhyre
answer 2
Yes! It is clarifying but gentle enough to use regularly
answered 1 year, 2 months ago
crystalsmith921
(Fort Lauderdale, FL)
answer 3
Yes, it's a light purple color, and so it the conditioner.
answered 1 year, 2 months ago
rose19
(Fremont, CA)
answer 4
yep, it's purple and it's amazing. it won't color your hair at all. my salon recommended blue/purple shampoo for my highlights and i love, love, love this stuff. addicted.
answered 1 year, 5 months ago
Lizzie83
(orange county, ca)
answer 5
Yes, but not a bright purple.
answered 1 year, 5 months ago
SmartAboutSkin
Question
Will this keep my natural blonde hair bright and blonde?
I'm naturally blonde and looking for a shampoo to keep me as blonde as possible
asked 11 months ago
elizabethak
on Caviar Anti-Aging Brightening Blonde Shampoo
2 answers
Answers
answer 1
Yes-but I only recommend it if you have oily hair. I have thin color treated and highlighted light blonde hair, and while this keeps the color beautifully it has seriously dried out my hair after a few months of use.
answered 8 months ago
princessty
(Reading, Pennsylvania)
answer 2
Yes...if it is color treated. When you get a professional blonde dye and you are given 'the purple shampoo' (regardless of the brand, because of the toning involved, it's always bright purple) to use afterward...or maybe you have just home-dyed. Regardless,THIS is the ultimate replacement for your maintenance shampoo--it truly makes blonde dyes last an astoundingly long time, and the brighter/lighter blonde you go, the more effective (I believe) this shampoo is.
answered 11 months ago
SmartAboutSkin
(Brooklyn, NY)
Question
For Grey or White Hair ?
Is this a "purple" shampoo? I have white( platinum) hair and need a shampoo that reduces the yellow. I use lots of Alterna products they are WONDERFUL
asked 10 months ago
kbnc
(WEST PALM BEACH)
on Caviar Anti-Aging Brightening Blonde Shampoo
2 answers
Answers
answer 1
It is a purple shampoo. I am prematurely white-haired (30%) and it really makes the color resistant white hair look like highlights against my blond hair. My mother is about 70% grey and she uses this as well. I used the Pantene shampoo & conditioner for grey hair and this shampoo alone is 10x better.
answered 9 months ago
Jodilr
answer 2
This is not a purple shampoo, but it is very smoothing for coarse grey hair's.
answered 10 months ago
jessica1125
(Linthicum, MD)
Question
What color is shampoo
I would like to know what color the shampoo inside of bottle is
I loved the bumble and bumble shampoo for blondes but you do not
Carry it. It was purple and I used it mostly in the summertime.
It has to be purple. I have grey hair
asked 6 months ago
jackpot721
(Revere MA)
on Caviar Anti-Aging Brightening Blonde Shampoo
2 answers
Answers
answer 1
It is purple
answered 5 months, 2 weeks ago
NVW22
(Austin, TX)
answer 2
It is lavender. FYI, I did find this product very drying. I really liked the Bumble product too, but this one didn't workout for me.
answered 5 months, 3 weeks ago
Midwesst
Question
Is the actual shampoo product blue or purple?
My hair is extremely blonde. Every anti-brass shampoo I have tried is intended to tone hair with blue or purple in order to compensate for yellowness/orangeness, and ends up dying my hair a pale shade of said color after one wash. I do not want cool or ashy blonde hair. I prefer mine to stay a neutral beige. I am looking for an anti-brass shampoo that does NOT have an added cool color.
asked 7 months ago
Anonymous
(Los Angeles, CA)
on Caviar Anti-Aging Brightening Blonde Shampoo
2 answers
Answers
answer 1
Yes, this particular shampoo is a purple pearlescent color. I'm a natural strawberry blonde and love this shampoo and the way this shampoo just gives me overall brightness and shine.
answered 4 months, 1 week ago
MisPhyre
(San Jose, CA)
answer 2
This product had a lavender color corrector in it. It is also very drying.
answered 5 months, 3 weeks ago
Midwesst
Question
Would this be good to use on natural grey hair?
Sometimes I notice drab (discolored) areas (my hair is longer than shoulder length and the discolored yellowy areas are closer to the ends of my hair. I am a silvery grey with a small darker streak in the front that has not greyed and is still my natural very dark brown color. My hair color is natural and I do not wish to color it at all. Thank you.
asked 11 months ago
jetj
(Silverdale, WA)
on Caviar Anti-Aging Brightening Blonde Shampoo
1 answer
Answers
answer 1
Definitely! Grey hair is very similar to blonde hair in that it discolors (becomes brassy) easily. This will combat that.
answered 3 months, 2 weeks ago
jspoon
(Chanhassen, MN)
Question
I have two toned hair, blonde on top with brown underlying/on the bottom
Is this shampoo safe to use since my hair is two toned?
asked 1 year ago
Anonymous
(Bentonville, AR)
on Caviar Anti-Aging Brightening Blonde Shampoo
1 answer
Answers
answer 1
I wouldn't. It holds color, but there are also highlighting properties in the shampoo that can make hair appear more blonde. I assume you'd have serious fading on the brown hue.
answered 8 months ago
princessty
(Reading, Pennsylvania)
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