My reference to 'marketing' wasn't meant as negative. There are other co's who make '3 free' and others who make '5 free' a quick google search and you can find lists of co's and shop accordingly.

From my casual glance I hadn't noticed other co's putting that info upfront like Butter and it was what initially drew me to try them.

3 Free is marketing or descriptive that they are free of the 3 worse chemicals commonly found in nail polishes - Dibutyl Phthalate (DBP), Formaldehyde and Toluene.

Sadly, no you do not get 3 free colors. But for those of us switching to healthier foods etc and addicted to cosmetics these make sense.

butter London is a 3 Free Company

What is 3 free?

Most major nail companies use toxic chemicals in their products. Why? Because they are cheap and unmonitored by the Food and Drug Administration. They are also extremely hazardous to humans, causing cancer, birth defects, neurological damage, and a host of other serious illnesses.

butter London products contain No Formaldehyde, No Toluene, and No DBP (Dibutyl Phthalate).

We believe in Colour, not Carcinogens.

You pay for one but they send you three, AWESOME.

Three free means it is free (does not have) from three harsh chemicals: formaldehyde, toluene, Dbp. They pride themselves of being a 3 free company.

These chemicals have been linked to asthma and birth defects, and formaldehyde is a known carcinogen. Nails do absorb these chemicals, so absolutely something to consider when you make a purchase.... not just a "marketing gimick".
http://www.webmd.com/healthy-beauty/news/20120411/is-your-nail-polish-toxic

I believe it means that it is "free" of 3 harmful/undesirable ingredients.

It means it's formulated without any of the three chemicals that have been deemed harmful ingredients in many other nail polishes. Frankly, it's just a coating on the nail, and whatever you absorb into the area around your nail is so minimal that I wouldn't worry about it anyway. So basically, it's a marketing gimmick. :)

That means it is free of formaldehyde,toluene, and DBP the chemicals that most polishes have.

I have no idea, I didn't receive anything but the polish I paid for.

You only get the one nail lacquer. The 3 free refers to the lack of chemicals, as you can see on the description of what it doesn't contain.

3 Free is marketing or descriptive that they are free of the 3 worse chemicals commonly found in nail polishes - Dibutyl Phthalate (DBP), Formaldehyde and Toluene.

Sadly, no you do not get 3 free colors. But for those of us switching to healthier foods etc and addicted to cosmetics these make sense.

The "3 Free" aspect of butter LONDON does not refer to receiving free bottles of lacquer. butter LONDON is sold by the individual (1) bottle, aside from special promotions put out by the company itself. Read further for what butter LONDON has to say about "3 Free":

butter London is a 3 Free Company

What is 3 free?

Most major nail companies use toxic chemicals in their products. Why? Because they are cheap and unmonitored by the Food and Drug Administration. They are also extremely hazardous to humans, causing cancer, birth defects, neurological damage, and a host of other serious illnesses.

butter London products contain No Formaldehyde, No Toluene, and No DBP (Dibutyl Phthalate).

We believe in Colour, not Carcinogens.

3 Free is the description of the nail polish itself. It refers to the 3 ingredients that it is lacking- no formaldehyde, no toluene, and no DBP.

There is no free polish. Three free means it is free (does not have) from three harsh chemicals: formaldehyde, toluene, Dbp. They pride themselves of being a 3 free company.

The three free refers to the polish being free of three of the worst ingredients in nail polish formaldehyde, toluene, and DBP.

"3 Free" does not mean that you get three free nail lacquers. It's their slogan - it means that the polish is formulated without three of the more toxic chemicals typically found in other polishes.

Just 1-the "3 Free" refers to Formaldehyde-free, paraban-free & something else.
But I thought the same thing!

You only receive one polish. the 3 free refers to the lack of chemicals.

I am a die hard Butter fan, and yes, they do have "gift packs" that have three coordinating colors in it. For Christmas my husband gave me a gift pack containing three glitter shades. I went to the Butter web site and bought the coordinating Lippy shades, so fun!

3 Free is marketing or descriptive that they are free of the 3 worse chemicals commonly found in nail polishes - Dibutyl Phthalate (DBP), Formaldehyde and Toluene.

Sadly, no you do not get 3 free colors. But for those of us switching to healthier foods etc and addicted to cosmetics these make sense.

butter LONDON is typically sold by the individual (1) bottle. Occasionally they will put out a special with, say, 3 bottles of lacquer for $40 (this is just an example), and they do sell their base and top coats together. The "3 Free" aspect of butter LONDON is understandably confusing -- it does seem to imply that a consumer will be getting three bottles of nail lacquer, when that is simply just not the case. The "3 Free" refers to the three carcinogenic ingredients that many nail polishes include, but butter LONDON has chosen not to use in their manufacturing process, specifically formaldehyde, toluene, and DBP (dibutyl phthalate). Read further for more information from the company:

butter London is a 3 Free Company

What is 3 free?

Most major nail companies use toxic chemicals in their products. Why? Because they are cheap and unmonitored by the Food and Drug Administration. They are also extremely hazardous to humans, causing cancer, birth defects, neurological damage, and a host of other serious illnesses.

butter London products contain No Formaldehyde, No Toluene, and No DBP (Dibutyl Phthalate).

We believe in Colour, not Carcinogens.

3 Free means it is FREE of formaldehyde, DBP, and Toulene. Toxic chemicals. They don't give you 3, you get one nail polish for $15

I've seen Butter London on sale at RickysNYC, and at the ButterLondon site online.