What it is:An extra-gentle, sulfate-free shampoo. What it does: This shampoo cleanses and detangles while working overtime so your sleek style will stay that way until you tell it differently. Taking control of frizzy, unmanageable hair starts in the shower with a shampoo that “rebuilds” your hair to be naturally smoother while providing thermal protection from blow-dryers and flatirons. This formula features such key ingredients as a deliciously rich as cacao extract variety from West Africa and South America, combined with follicle-fortifying vegetable protein, both of which are must-haves for taming misbehaving hair. What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Fragrances- Synthetic Dyes- Petrochemicals- Phthalates Research results: -After one use, results showed 70% less frizz for 72 hours * Independent studies were conducted on instrumental results versus control when used with Chocol t Smoothing Shampoo, Conditioner, and Blow Dry Cream.