i only tried the sweet caramel which i thought would be more brown, but it was quite golden, shimmery, and metallic looking. i think if you have brown hair it will look nice but if you have darker hair like mine, i would try the red if your want a little dimension to your hair color. on the other hand, if you like stark contrasts in your hair and want a dramatic look, this will do the trick. also, you can control the effect by how you apply and how much you apply. for a subtle look, brush through to evenly coat or if you want a streaky effect, less brushing. it is very fun and shampoos out completely--no commitment just investment here.