I redid the math and this is what this contains and the exact retail price.
This set contains: - 0.09 oz Eye Duo in Sandstone/Cognac (full size) - $22
0.13 oz Citrus Spark Second Skin Cheek Colour - (full size) $24
0.2 oz Full Blown Volume Lash Building Mascara - $12- half size. Full size is 0.4 oz@$24
0.11 oz Grapefruit Gel Lip Colour - $18.81. Full size is .14 oz@$24
1.0 oz Foundation Primer $18.82. Full size is 1.7 oz@$32
Total for cosmetics=$95.63
Total cost for Full Size cosmetics if purchased separately $126.
$67.37 is the value for the mini double ended eyeshadow brush and small nylon cosmetic bag.

- LM Full Size Ponytail/Eye Colour Brush $30.
I own this full size LM brush and the LM mini double ended brush and also a double ended hourglass eyeshadow brush from the hourglass eyeshadow duo@$38. The full size LM is much better; hands down.

So I guess the mini brush and small nylon bag are worth about 2/3 of the value of the cosmetics. It is obvious the "retail price" of the mini brush and nylon cosmetic case is inflated to give an illusion the kit is worth more than it is. LM doesn't need to do that in order to sell this combo set. An honest "retail value" price listed will still sell this. Is dishonesty in advertising expected and accepted?

The brush is certainly small (though surprisingly good quality and this coming from a complete brush snob) but the lipstick and blush are full sizes. The eyeshadow duo is the same as a full-sized single shadow. The blush and eyeshadow duo can be put into a LM pan palette like any others you would buy from the line. While the primer is a sample it is very large, at least half of a regular LM primer if not more. I know her products can look small compared to some other brands but her packaging is compact and easy to store/travel with.

It is a few inches long and good quality.