What it is: A single-use product that smoothes hair for lasting manageability and frizz reduction. What it does: Formulated with patent-pending Concen-straight Technology(TM), which helps maintain hair's natural integrity, this formula smooths hair for manageability and frizz reduction for up to 30 shampoos. Concen-straight was created to let you style your hair as straight as you like it. Once you've given yourself the treatment, it's up to you how straight you'd like to style your hair. Flat irons render hair pin-straight, blow dryers create body and movement, curling irons create smooth shapes, while air drying reveals natural, more manageable texture. What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Fragrances- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- Triclosan What else you need to know: Hair type and condition are extremely important to consider before you use Concen-straight. Though gentle, this treatment alters bonds and exposes hair to high heat. For clients who color their hair: As with any chemical treatment, this treatment may cause color fade, especially in redder tones. In order to avoid shift in color, you must use Concen-straight first, and then wait two weeks to have your hair colored. For clients who chemically straighten their hair: Wait six weeks after any professional straightening service to use Concen-straight Smoothing Treatment.For clients who have fragile or bleached hair: Hair that has been bleached, double-processed or over processed may be fragile. Bb.Mending family (Bb.Mending Shampoo, Conditioner, Masque and Complex) is recommended for use to repair fragile hair until strands feel strengthened before using Concen-straight Smoothing Treatment. If you aren't sure, ask your stylist. Additional considerations: This product contains sulfites. If you are sensitive or allergic, consult a physician prior to use. Expect a noticeable odor: Like many treatments, Concen-straight contains technology that is detectable by smell. Dampness can release a smell for a few days after application. It will disappear completely after several shampoos. You may also experience possible color fade: As with any chemical treatment, this treatment may cause color fade, especially in redder tones. In order to avoid shift in color, you must use Concen-straight first, and then wait two weeks to have your hair colored.

Questions & Answers:

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Questions & Answers for Bumble and bumble Concen-straight Smoothing Treatment

Question

nursing

Is it recommended to use this product when nursing?

asked 1 year, 4 months ago

nandfsmom

(Oakland, CA)

on Concen-straight Smoothing Treatment

2 answers

Answers

answer 1

No---the smell alone will give you morning sickness!!!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 2

If you are nursing, we ask that you please consult with your physician before considering new products. If you need more information regarding ingredients or use, please call us at 1-877-SEPHORA to speak with a Beauty Advisor. Thanks!

answered 1 year, 4 months ago

1877SEPHORA

(San Francisco, CA)

Question

does this product lighten hair at all-?

states it 'open's hair cuticle' to allow product to penetrate. Typically that means a peroxide which, lightens natural hair color. Anyone out there know? I don't color my hair and do NOT want a change in tone. Thanks!

asked 1 year, 4 months ago

girl2girl

(Los Angeles)

on Concen-straight Smoothing Treatment

6 answers

Answers

answer 1

It lightened my hair, highlights and all-over-color, about one full shade. Package insert cautions that it may lighten red tones, however my hair is dark brown with caramel pieces. Awful product, would not recommend.

answered 1 year, 2 months ago

javacat

(Washington)

answer 2

I had subtle highlights which were turned orange after this treatment. My hair is very kinky now, not wavy, and I cannot go without blowdrying it. It looks like it was chemically relaxed and very unhealthy.

answered 1 year, 3 months ago

danaannh

(texas)

answer 3

You've got to be kidding! It turned my brown hair with subtle highlights orange and kinky. I had to completely darken it and add ash tones to bring down the orange.

answered 1 year, 3 months ago

danaannh

(texas)

answer 4

Hello,

I agree with Diana, this product will not change or lighten your current hair color.

answered 1 year, 4 months ago

melissabt

answer 5

It slightly lightened up my colored hair.

answered 1 year, 4 months ago

lonewolf

(Seatlle, WA)

answer 6

This product should not alter your hair color unless you already have color in it.

answered 1 year, 4 months ago

dianabt

(San Francisco, CA)

Question

Will this still work if I swim in both salt water and chlorine?

I was wondering if the treatment will stop working if I swim in the ocean or in a swimming pool?

asked 1 year, 3 months ago

britna22

on Concen-straight Smoothing Treatment

6 answers

Answers

answer 1

NO!!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 2

No, it will wash out of your hair much faster because of all the sodium. Ocean water also isn't good for the treatment. I hate to say this, but women with keratin treatments who swim always use those rubber swim caps-they might be ugly, but they do protect your hair.

answered 1 year, 1 month ago

ellie531

(Brooklyn, NY)

answer 3

Hi There! I swim in both ocean and chlorine water and after applying Concern-Straight Smoothing Treatment, my hair was brassy and weak. After going to the pool or beach, my hair was hard to comb (And I never had problems to comb my hair when wet before) and when letting it naturally dry, it was really frizzy and wild so please think twice before using this product.

answered 1 year, 2 months ago

BeachBlond

(Honolulu, HI)

answer 4

It shouldn't, but it will shorten the length of time it continues to be effective. It is good for up to 30 shampoos.....so a dip wouldn't be a hugely detrimental, but I would wear a swimming cap. After the process you go through, I doubt you want to compromise the results.
Hope that helps!

answered 1 year, 3 months ago

Anonymous

(Seattle, WA)

answer 5

Depending on the condition of your hair from the swimming you've already done, considering how heavily chlorinated the pool is, how many days & for how long you swim for, your hair's texture fine, thick, etc., I WOULD NOT use this treatment on your hair, as all the swimming will cause it to lose its' effect/not hold up, dry your hair out, make it frizzy or break off.

If I were you (Just my opinion) I'd use a good clarifying shampoo 1-2x a week, such as B&B Sunday Shampoo, a good moisturizing masque (B&B Deeep, Creme de Coco, or Thirsty or Mending masque from their Wear and Care line, etc). On days you want to straighten your hair, use B&B Straight Shampoo & Conditioner, then use Blow Dry, section your hair, dry it w/large round brush and use a flattening iron on days you want super straight hair.

For Everyone: A Bumble and Bumble trained hair stylist advised me those with fine/thin textured hair, maturing hair, highlighted, color treated or any other chemically processed hair should NOT use this product, as it MOST LIKELY WILL cause your hair to break off.

If you're unsure if you should use it, I recommend going to a salon that carries B&B and get a trained stylist's recommendation as to if you should use it or not. Otherwise proceed at your own risk!

answered 1 year, 3 months ago

tlgirl

(San Francisco, CA)

answer 6

Don't believe any of this! My hair is dull, broken, and super kinky after this treatment! I wish salt water would remove it. When I contacted the company about how to get it out of my hair, they said they did not know.

answered 1 year, 3 months ago

danaannh

(texas)

Question

is it necessary to use the straight shampoo and cond.? I have tried both and I really don't like them.

asked 1 year, 3 months ago

julieamymom

(Atlanta, GA)

on Concen-straight Smoothing Treatment

5 answers

Answers

answer 1

As an add on to the second review posted from the same person, I could not agree more; I want to shout from the rooftops to everyone I can, NOT to even think of getting this done. I was stupid and even though I saw mostly negative reviews I let a salon convince me that the reviews were inaccurate and that they had only happy customers with this service. I was clear that all I wanted was to defrizz and instead what I got was a 1985 perm solution that ravaged my hair, removed all my curl so I now cannot wash and go and HAVE to actually spend about an hour styling my hair which damages it more. My hair is more frizzy now because what was once just my hair texture is now frizz from hundreds of broken hairs sticking out. My hair is totally wrecked and looks more frizzy than ever while being lifeless and limp. Honestly, just read every negative review out there and disregard the positive ones because I really don’t even believe them. ALL this is is a relaxer done by perm solution that dries the F out of one’s hair and so you’re not really curly or straight so you have to style your hair now with more products than if you’d just left the original texture of your hair stay but use products to mask it. The whole GD point was to have it smoothed; if I wanted to add more products to all the products I was already using then this was the right move. This is a one-way ticket to destroying your hair, stealing it’s moisture, breaking it, taking the life out of it, and looking like a train wreck. I cannot believe salons are selling this garbage to people. WORST thing I’ve ever done to my hair, and I wished I’d trusted the reviews and not the salon. I’m devastated and disgusted and am basically going to cut as much of it out as I can, keep washing it hoping something close to my previous texture ever returns (this texture is literally like cardboard that won’t absorb any conditioner) and I’m going to have to get extensions now in order to look half way decent and grow it back out. Never ever ever will I use a bumble and bumble product after this; I am completely boycotting them.

answered 4 months, 2 weeks ago

Tracthom

(San Francisco CA)

answer 2

The product is worse than the shampoo---do not buy it!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 3

No, just use any sulfate-free conditioner. Pureology has a few great options, as does the more reasonably-priced L'Oreal.

answered 1 year, 1 month ago

ellie531

(Brooklyn, NY)

answer 4

This sounds a lot like the brazillian blowout treatment, but in a less concentrated form, so I would suggest (if you really didn't want to use the bumble and bumble straight shampoo) to use a shampoo/conditioner that is sulfate free!

l'oreal makes really good ones.

answered 1 year, 3 months ago

curiouslycurly

(Los Angeles, CA)

answer 5

Yes the products effect will last much longer

answered 1 year, 3 months ago

areme

(Atlanta ga)

Question

Can this be used on color treated hair?

asked 1 year, 4 months ago

Anonymous

(greenville ,s.c.)

on Concen-straight Smoothing Treatment

4 answers

Answers

answer 1

No---I had highlight/lolights in my hair---it stripped out all of the dark color---do not use it!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 2

I would think long and hard about using this product on color-treated hair. I used it two weeks after a color and followed the instructions to the letter as my colorist doesn't come cheap.

This product completely bleached my hair out and faded the red, it's now sort of a slightly reddish dishwater blonde -- not hideous, but not by any stretch the color I spent $125 to get. I know reds are prone to fading, but this product really did a number on it.

I won't buy it again for this reason, and I'll definitely let my colorist know what happened.

answered 1 year, 3 months ago

annien

(Tacoma, WA)

answer 3

Yes

answered 1 year, 3 months ago

areme

(Atlanta ga)

answer 4

The instructions say that you need to leave a gap of two weeks between this treatment and coloring you hair. I use only a amonia free, semi permanent color and waited only a week. My hair still feels super healthy. But the product does have a strong chemical smell, so it might be too much for hair that is bleached.

answered 1 year, 4 months ago

bmpz

(Washington, DC)

Question

How to do the initial blowdry & flatiron?

I know it says you cannot use ponytails or clips or tuck your hair behind your ears for 24 hours after the treatment.....but my question is...can you use salon type clips to separate your hair into sections for the "initial" blowdry & flatiron after doing the treatment??? Thanks!

asked 1 year, 4 months ago

Anonymous

(Fairfield County CT)

on Concen-straight Smoothing Treatment

3 answers

Answers

answer 1

Personally I sectioned my hair, and then twisted the rest into a butterfly clip to avoid the indentations of salon-type clips.

answered 1 year, 1 month ago

ellie531

(Brooklyn, NY)

answer 2

Yes defiantly

answered 1 year, 3 months ago

areme

(Atlanta ga)

answer 3

Yes you can.

answered 1 year, 4 months ago

surlycurlygirl

(San Diego, CA)

Question

Does this ruin the hair?

I have virgin hair - never dyed or chemically treated. I avoid blow drying and applying heat. Would this damage my hair - make it dryer or affect how it curls after the treatment wears off?

asked 1 year, 4 months ago

heidi1

(ny)

on Concen-straight Smoothing Treatment

3 answers

Answers

answer 1

I had subtle highlights and this completely turned my hair orange, kinky, and brittle. I cannot let my hair air dry any longer as it looks HORRIBLE!

answered 1 year, 3 months ago

danaannh

(texas)

answer 2

no, i was worried about that as well, especially as it felt a little dry the first time i blow-dried it with the treatment in. After a couple shampoos it is totally back to normal. I think this product is probably the best-quality treatment you can get for your hair.

answered 1 year, 3 months ago

nbriggs

(sacramento, ca)

answer 3

I have really healthy hair also. I only color my hair every 3 months, and it is with an amonia free, semi permant color. Thisproduct had a strong chemical smell, so it is a process for you hair. I honestly did not see any difference in texture. My hair looks exactly the same, only that it now takes me 3 minutes to blow dry straight. I don't even use a brush anymore while blowdrying!!!

answered 1 year, 4 months ago

bmpz

(Washington, DC)

Question

Safe for Color Treated Hair?

Is this product safe for color treated hair? I plan on getting balyage so should I wait do this before or after my color?

asked 1 year, 4 months ago

ellane

(Seattle, WA)

on Concen-straight Smoothing Treatment

3 answers

Answers

answer 1

NO!!!!!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 2

Do the straightened first....it changed the color of my hair slightly. It got a bit lighter. It says to wait two weeks after using the product to do your color. I would say that is being extra safe....probably 10-12 days after would be fine.

answered 1 year, 3 months ago

michiganmama

(Troy, MI)

answer 3

Yes the products effect will last much longer

answered 1 year, 3 months ago

areme

(Atlanta ga)

Question

Ingredients

Are there any products similar to this that do not include fragrance (or at least, do not include synthetic fragrance)? Many people (obviously including me) are allergic to fragrance, but would like these same (or similar) products.

asked 1 year, 3 months ago

hokiecarrie

(Norfolk, VA)

on Concen-straight Smoothing Treatment

3 answers

Answers

answer 1

DO NOT BUY THIS!!!!

answered 1 year, 1 month ago

polocody

(miami,florida)

answer 2

I had an allergic reaction to this product and it smelled bad.

answered 1 year, 3 months ago

sara1984

(Brooklyn, NY)

answer 3

this is a one of a kind product. I am very sesative and had no problems with this. Do a p24 hour patch test.

answered 1 year, 3 months ago

jilian

(St Louis MO)

Question

I have extremely course, kinky natural American African hair. Will this product tame my curls without excessive damage?

asked 1 year, 1 month ago

Anonymous

(Sterling Heights, MI)

on Concen-straight Smoothing Treatment

3 answers

Answers

answer 1

answered 4 months, 2 weeks ago

Tracthom

(San Francisco CA)

answer 2

I am white, but also have curly, coarse hair and I found this product did little-to-nothing to change my texture. It did not do any damage, but also imparted no benefits (other than slightly reducing frizz for one or two washes), so at best I would avoid it because it will not improve your texture. Good luck!

answered 5 months ago

ellie531

(Brooklyn, NY)

answer 3

No---it's awful---

answered 1 year, 1 month ago

polocody

(miami,florida)

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