answer 1
I'm no expert, but I do my best friend's make up a lot and I actually bought her this palette for her birthday! She has medium brown hair, green eyes and a light-medium complexion. I often use the first color (top,far left) to highlight under her brow and her inner corners. I use the second to last on the right, top row, and sweep it all over her lid and crease (little bit on the bottom lash line). Then I take the color to the left of it and apply it on the outer 2/3 of the crease and the outer 1/2 of the lid. Then, I use the second farthest left color on the bottom row to outline her upper and lower lash line, creating a small wing. Finally, I use the middle color on the bottom row to extend the lash line and create a semi-smokey eye, by blending it into the crease. She really likes it! I think it looks good on lighter skin-tones as well, as I am super light and have tried it on my skin-tone. I hope this helps a little bit, or sparks some creativity!
answer 2
Excellent question! I, too, have very fair skin and these shades work for me because you can use the colors wet or dry. You can sweep on just a little color or build more for an all-out glamorous look. Shades of purple make green eyes pop (artists work with a colorwheel, and oppposites attract)! This magnificent palette has a gentle pink and a blackened plum which will accent your natural emerald. You will also enjoy the nude/deep brown duo, the pure antique gold, and the cobalt blue. I promise, you will have others green with envy . . .