I use this daily and have been using it daily for years. I am 29 about to be 30 and people constantly compliment me on my great skin and how I look like I'm 20. I am up early every day working with children and wanted to find a product that would help me out in the mornings because I don't get enough sleep. I never have very puffy eyes unless I've had a few glasses of wine before bed. Ha! Anyway, with daily use, I think this is a great and inexpensive product for keeping the eye area calm. The ingredients are fairly natural; you could probably use this on other areas of your face, though I haven't. I use this under my eyes, on the eye lids, and along the brow bone if I'm in the mood. As far as hyper-pigmentation goes, I'd recommend using this first as a sort of primer, and then be sure to follow with an eye cream preferably with an SPF. This alone will not take care of the hyper-pigmentation; this product is mainly for keeping the skin calm and de-puffed.