I wouldn't use this type of thing more than once a week.
I use the masque twice a week. I found for my hair this was the optimal usage. I noticed no difference by using the product 3 times a week and once wasn't enough to keep up the moisture levels. I suspect the optimal amount will vary based on hair type though. My hair is baby fine, color-treated, straight., and can tend to get fly-aways.
answered 1 year, 6 months ago