it works great with straight hair. I personally have pin straight hair and it adds texture and body!

My hair is stick straight and falls flat if I don't style it. This works wonders on it! I know it says to air dry or use a diffuser, but I just work some through damp hair then blow dry normally. My hair is still straight, but it's full of volume and has just the right amount of texture to it. Even though this advertises that you can get bed-head, I find that it gives me the perfect "classy" straight hair look without looking like I flat ironed for an hour. It's an amazing product!!

Worked great in my fine, pin straight hair. Acutally gave it volume!

My hair is very fine and poker straight.This gives me a great piecey look with lift and can restyle with my fingers all day.

It does not work as expected... It is not my overall favorite product

My hair is so straight I hadn't found a product that can stick to it, until now. If you want that messy look this works wonders. First time a product actually gives me the right look: just tousled enough, and plenty of volume that lasted all day long.

I have long, fine, poker straight hair and I got incredible all-day lasting beach waves by adding this product, twisting and pinning sections and drying. I gave more styling details in my review. I was very worried about this being too heavy and working on straight hair. I even asked the sales assoc. and she had no idea if this would work for me or not. If you use it correctly, it will work. Don't use too much, it is sticky and could be too heavy for fine hair. I really love this stuff

I can't imagine using this on straight or fine hair; as it's just too heavy a product for that. Maybe try a small sample first or buy it and take it back if it doesn't work. It's heavy and since I already have thick curly hair it just sort of amps what I already have up but I can't imagine that on fine straight hair it will create curls, maybe some limp waves. It's a tricky product to use, definitely not the easiest stuff to deal with.

Yes. My hair is very straight and fine. This gives it texture and if I let it dry naturally, a very little bit of wave.

My hair doesn't have much natural wave, but this product is great for adding waves and giving volume! It holds really well too. I'm able to style my hair with this, sleep on it, and not even mess with it the next day! i just freshen it up with a texturizing spray.

I think you need at least some wave to your hair for it to work right....basically I think it would work for slightly wavy to curly but NOT for poker straight hair.

It works great with straight hair!

I have really curly, frizzy hair, and I like to use this on the very ends of my hair before I give it a light blow dry (and put mousse into the rest of my hair). It makes the ends instantly stiff, which means they don't get frizzy when I blow dry my hair, or when I have to walk in the fog to the bus stop. And once I 'crack' the stiffness out of the ends, they still stay smooth and mostly frizz-free throughout the day. this probably isn't how you're supposed to use the product at all, but it works for me. I've tried a bunch of super hold gels, but nothing works as good as this.

It should work the same, having curly or straight hair makes no preference as long a you blow-dry!

Good Luck!

I have wavy hair, and it definately enhances the curl and eliminates frizz.

Depends on what you're going for. It doesn't help hold or define your curls, but rather "roughs" up your hair. I like my wavy hair to be pretty wild, so this is great for me. I rub it in and follow up with a curl cream and then let it air dry. My hair ends up looking a little messy, piecey, and wavy (basically like it was slept in). So, to answer your question, it works well with wavy/curly hair if you want a messed-up, slightly wild look. But, if you're looking for defined curls, this won't help.

This stuff is amazing for curly hair as well as wavy or straight. I have wavy/curly hair that I straighten a lot (curly if I use product, frizzy if I air dry) and it is one of my new favorites.

Works well for curly

I'd say it's ok. If you use too much, you get that mousse-y look. but if you practice with it, it relaxes tight curls and looks really good.

I didn't like it for my hair which is fine and wavy with curl. It made it hard to manage and frizzy.

It's excellent for curly hair. I do not like to blow dry my hair and for the past 10 yrs it's been frizzy, flat and not like it was in my younger days. Well this product has brought back my youth! Everyone comments on my hair - all say it's beautiful. I don’t give reviews very often – but for this product – I LOVE IT!

My hair is wavy/curly (very curly at the temples). I hate when products create a million individual, crunchy strands. This clumps everything together nicely, almost having a slight relaxing effect. The second day I use a little more and touch up with a curling iron and it looks even better.

It helps hold the curl my hair has a slight wave to it and if I use a hairdryer on low it gives it curl.

Try not to use too much. After you put it in, leave it alone for a bit, like 10 minutes. Then blow dry with a ceramic ionic brush.

I put a small amount on damp hair, starting at the roots, then spread all the way to the ends and making sure I got it all over. I wait a few minutes, then I blow dry my hair upside down. It feels a bit rough at first, but once you blow dry it it gets a different texture. Hope this helps.

do NOT allow your hair to get dry in the slightest, also-- if its getting gritty you are using too much. this product is intended for beach waves, so i put a small amount ( i use a quarter size and my hair is long and thick) after ive brush my hair then with my hands shake my scalp to leave tresses wavy for the bottom. hope this helps!

Thats the desired effect of this product, hun. You just squeeze a little on you hands, rub, and then massage through you hair. (Best results if fliiped down) Then tousle your roots with whatever is leftover on your palms.

I have found if you use your fingers to style while blow drying, it works better than brushing. When hair is almost dry, you can use brush to smooth.

I recommend wetting your hair with a tonic lotion spray from their line of products, or use it while your hair is damp, but starting to dry. Then work a small amount, the size of a dime, no larger, into your fingertips THEN work it into your hair and scrunch like mousse or gel. Let your hair dry and voila - a bumble and bumble textured effect.

Have you tried applying it to your hair damp/even slightly wet? I don't mind the crunchiness that sometimes results from this as I let it air dry. If you don't want to air dry your hair, you can apply it and comb in through really well, then blow dry and style. I would not apply this to dry hair unless your hair is super short.

Sounds like you might be using too much. Start with a small amount (depending on your hair length) and work through lightly. It should give you lift and volume without getting clumpy.

I think the success of this product depends on the thickness of someone's hair. My hair is thick and already curly/wavy so when I get out of the shower and towel dry a little, I put in Bb Tonic then put in a few nickel sized amounts of this product (after rubbing and emulsifying in my palms) throughout my hair and sort of shape it. Then I use a diffuser and dry it that way. I don't have time in the morning to let my hair "air dry" as that would take hours and I can't go to work with wet hair. It gives my hair 'memory' and even after it's dry I can take a section of hair and sort of scrunch it in my hands and it stays almost like it has a wire in it or something. That part is pretty incredible and no other hair gel or whatever will allow my hair to do that. I'd have to re-wet it. So this product is unique in that aspect but I can't imagine using it on thin, fine, straight hair. That could prove to be pretty gross.

I like to rub it into my hands really well first. Then I start at the roots and really massage it in, especially at the crown for extra volume. Then i work my way down through the ends of my hair. You really just have to mold your hair into the shape you want. If you blow dry, definitely use a diffuser! Or you can just let it air dry. As it dries, push your hair around and rough it up a bit to encourage natural waves to form. If you scrunch too much, it can get frizzy. I follow that with a texturizing spray for seperation in the waves. The surf spray works great. Hope this helps!

i like this and the curl-conscious line (which i buy the huge bottles of). the Texture provides a little more hold than curl-conscious, but can be a little more sticky. if you don't want to feel like you have any product in your hair, go with curl-conscious. if you want a little more definition and volume, try this. i scrunch into wet hair and let air-dry. never tried brilliantine. see if you can try to find samples to try before buying full-size.

NOT this one. Will make wavy hair look way more undefined! Brilliantine is a much better choice I think for what you want.

I also have thin, wavy hair, and I really like this product.

Check out what I wrote in my post for this product around the 26th of October 2011 (Chica Linda from Bay Area, CA). Hopefully it will answer your question. Good luck.

Go for the Brilliantine instead (or mix the two together which is what I do - 1 part Brilliantine, 2 parts Texture Cream) or try the surf spray

I would use the dressing cream to get rid of frizz and fly-aways, then spritz wtih the sea spray, loosely twist hair in sections, wrap it around in little buns, pin, let dry and when you take it out you will have nice, imperfect, beachy waves- then set it with some hairspray to hold the waves. Also you can re-spray with the surf spray and scrunch back up to re-set and revitalize the waves.

My hair is fine with curl. The curl depends on the length but it is always curliest around my face. This product works well for taming curls or defining it depending on whether I straighten or leave curly.

I think not the right product for your type of hair. Ask your hairdresser.

I have very thick, fine hair that likes to frizz out at the first hint of humidity or wind... Bb Texture Hair Undressed Creme has been awesome. It takes some work with a diffuser, especially with my hair type, but at least it's possible with the creme. Normally I can't achieve the tousled, wavy look because my hair is just too heavy and wiry. This stuff works great - good luck!

I do very few people with long hair but have used it twice on long wavy hair with beach spray and have gotten that effect.

I'm going to assume that it's pretty heavy for your hair type. It weighed down my curls throughout the day because of the weight.

I would still use it on damp hair. You may have used to much when sampling it. After applying, I would blow dry then straighten. I hope this helps.

I have thick, thick, wavy hair. Holds curl great, but does tend to frizz. I use this on damp/dry hair after drying/flat iron. Add small, pea size amt. of product to start - a little goes a long way! Rub your hands together & and go for it! Start at the bottom and work your way up. And I add a touch more as needed. Work with it! Have fun! Have tried many products, but this does work well for that tosseled, wavy look without the frizz!!

not sure this is the right product for you..as it is for "volume" and if you already have that then...yes...you will be creating a monster!!

I do feel that the matte finish tends to make the hair look dry. I would recommend for fly-aways unless you were using it to pull your hair back. It's tuff to comb thru this product as well ... and when you do I think it makes the hair look frizzy.

I put it in my hair, while it's wet, like the tube says, and let air dry, or blow dry, depending on how much time I have, but I've found that my hair will have more body if I let it air dry and style in the morning or later depending on how much time I have.

NO! Will make it look more frizzy and undefined, don't do it!

If you're going to leave it wet and you have curly hair, I would mix Brilliantine in with it, so it doesn't leave you too crunchy. Also, have you tried the surf spray?

I would use Brilliantine or Styling cream instead of this Texture cream if you already have thick hair

I would flat iron and use the dressing cream, then go in and sparingly apply to pieces and ends, maybe curl a bit if you want beachy hair. Its meant for thickening the hair, to make it look a little messy. For your hair, I would use it WITH other products.

The directions say to use it on damp hair. Honestly this made my hair more frizzy and I couldn't get a comb thru it after it dried. Not a product I would recommend for straightened hair due to the possibility of causing damage when combing it out.

I wouldn't use this on dry hair - it actually dries my hair out, which is the effect I'm looking for. If you're looking for a beachy look without the drying effect, I would try Brilliantine, maybe mixed with the Styling Cream. Or try the surf spray which I find to be a little too moisturizing for my fine hair, when I'm going for the beachy, touseled look. Either way, B&B products are best when mixed & layered!

It's really difficult to work through dry hair but I have done it a couple of times. You just have to be careful not to use too much or get too much in one spot. It helps if, after you try and put it in your hair, you get your hands a little wet and then work through.

I've tried it on dry hair and it had a volumizing effect. Just be careful to start with a little bit- you can always add more.

Yes! I add a little to the palm of my hand and mix with a little water to make it more spreadable, it's thick like glue so I feel it needs to be watered down a little to make it more pliable and so you don't have pieces that are sticky or clumped together. Use sparingly, adding more as you need it.

It says to use this on damp hair...BUT I did put a small and I mean small amount on my hair when it was dry. It might help to dampen you hands if you put in on dry hair.

no it needs to go on wet to damp hair to break it up enough. If you put it on dry hair it's just going to clump up

I do not use this on dry hair. Too thick of a product and would pull or break hair. But on damp/wet hair amazing if you work the hair where you want it and leave it! working it too much it can get out of control.

It is designed to be worked into wet hair before drying it. It needs heat.
Work it into the roots.

This can be used on dry hair in small amounts for extra lift and definition.

I rake a small amount (like a dime-sized dollop) through my collar-length hair to give it some definition after it's dry and it works just fine. That said, I do find it works really well if you rake some through when hair is still damp; it air dries without a problem.

This product will not give you volume or root lift. Try Kerastasse Volumeactive or Redken10 mouse. Big Sext Hair Dry Shampoo also helps with root lift on dirty hair.

I think it will work for you. It gives me volume and texture. I have layerd medium length hair. The trick is to not use too much. I don't use any on my bangs.

I would not recommend this product for long straight hair. My hair is short and wavy and I use it to straighten my hair (along with two other products)

I have straight, medium length, flat hair and this product gives me nice volume and a textured look. I find that I need to apply it to wet hair, dry it, then tousle a little on my scalp area for a nice lift. The only downside is it leaves my hair a little staticky...

Don't use it. It makes your hair stiff and once it's in your hair, you can't do anything with it. Try pulling a comb through and it will rip out your hair.

Yes! Rub less than a dime sized amount onto your hands and then massage into your roots. It may seem sticky at first, but that goes away once you brush and blow dry your hair.

I'm in the same boat and I love it.

I have fine longer hair w/ very little volume and this creme worked wonders on my hair. It gave me volume and texture but I styled it with a curling iron. It may give you volume when blow drying straight but if you are looking for sleek, smooth hair when straight, I am not sure this is what you would want. Try the thickening line from Bumble, it's amazing (all 4 products) but give this creme a try! Sephora has a great return policy, so why not

It does work on straight hair, if it is a medium to short length, or if your long straight hair is blown dry and product applied (small amounts) afterwards in a gripping (like grip handfuls of hair) fashion. Should give it a bit of body-that being said, if you are looking for beachy hair, try their beach spray with this.

Hmm... with straight hair unless ist is thick, i think you might risk it looking greasy with this product. I dont see any benefit to you with this one. How ever the beachwaves spray by B&B does a great job giving volume with no drawbacks for your hair type.

Use them together! I have naturally curly hair, but straighten it daily. On the days where I don't wash my hair (cuz it will dry out my hair and scalp) I like to use the surf spray and then work in this texture gel/cream. Works great!

I actually combine both products. I use the undressing creme more towards my roots for lift and volume, and spray the ends with the surf spray. I hope this helps you out!

Definitely the Undressing Creme! It creates a ton of texture. I have really thick hair, and for me, the surf spray was awesome for seperation and creating a soft, "piecey" look, but I didn't get many waves out of it. I did with the creme though.

I use both. I put on Tonic, then Texture and then the Surf Spray for a very "messy" look. I prefer to blow dry and curl with a clipless curling iron after using these products.

I used to use Surf Spray almost religiously, but now I prefer this. The main reason being is if I wanted to freshen up my style, I had to add more Surf Spray and it VERY quickly got my hair pretty gross. This stuff is VERY easy to overuse so use it sparingly, buy I have been able to go 3 days with the same sexy bedhead style with minimal freshening with Bumble & Bumble Tonic as a refresher. I have and use both of the products in question, and I am finding I prefer this a LOT more.

undressing cream

Bb Brilliantine would probably be better if you have dry hair. This stuff is better if your hair is on the oily side since it gives your hair a matte finish. Have not tried SurfSpray so I can't give you an opinion.

If you're going for a smoother look I'd go with the BB Texture...if you want a more "beach-goddess waves" type of effect then I'd go with the Surf Spray..the salt in the Surf Spray will have a more drying, astringent effect on the hair whereas the Texture is more matte. Good luck!

I noticed the undressing creme does not give the dry beach water look surf spray does. This gives my hair a more tousled/slept in wave w/out the drying out effect.

When paired together I noticed that the surf spray over powered the undressing creme and I still ended up w/ a dryer wave.

definitely Bb texture (Un) dressing creme. the surf spray makes your hair a bit dirty. this creme has the same effect but keeps hair cleaner. it also works better with longer hair. you only have to mess your hair up a bit while you put the creme on, let it dry and suddenly you see the new look setting in. plus a small amount goes a long way.