What it is:A brightening eye cream for fading dark circles.What it does:Your eyes can't keep a secret they're the first to show signs of aging and stress. This powerful eye cream, containing a peptide complex known to help restore elasticity and firmness, fades dark circles and helps smooth fine lines for brighter, younger-looking eyes. Its blend of hydrating botanical extracts features apple extract, known to help boost collagen, and loquat extract, known to help protect the skin from free radical damage.What else you need to know:Apply Ooh-la-lift, Benefit's instant undereye brightener, after It's Potent! Eye cream for an extra brightening boost.

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Questions & Answers for Benefit Cosmetics It's Potent! Eye Cream

Question

When am I supposed to apply this?

Is this something that you're supposed to put on at night or before you put your makeup on in the am??

asked 1 year ago

sheiila

(Narnia)

on It's Potent! Eye Cream

6 answers

Answers

answer 1

I use in the morning under my makeup, but you could use any time of the day. It hasn't ever irritated my skin.

answered 6 months ago

Jessica124

(Sugar Land, TX)

answer 2

You can do both. I tend to use it in the AM because I use Nuxe Huile Prodigieuse all over my face at night.

answered 7 months ago

mezanno

(Brooklyn, NY)

answer 3

I sometimes apply it twice daily. In the morning and after I wash my face before I head into bed.

answered 8 months ago

jesswmu

(Kalamazoo, MI)

answer 4

I used it day and night, and it was fine under my concealer, but it made my eye liner smudge.

answered 8 months ago

AlieKat

answer 5

I use just a little at night under my eyes when I apply my regular moisturizer, and I also use a little under my eyes in the morning before I apply my liquid concealer, to blend. You can likely get away with just applying it when you feel like you need it, too--it's so refreshing that I'll sometimes dab on a little during the day if I feel like my eyes need some waking up.

answered 8 months ago

Anonymous

(Portland)

answer 6

I put it on both morning and night, I put less on in the morning and at night put on a more heavy amount.

answered 9 months ago

horsesrulemcc

(ridgefield, CT)

Question

For sensitive eyes?

I have a hard time with eye creams...some burn, tear and even some make my eyes tic. Has anyone had any kind of sensitivity problems with this?

asked 1 year, 3 months ago

sandgirl4

(New Jersey)

on It's Potent! Eye Cream

7 answers

Answers

answer 1

I don't have sensitive eyes but for some reason this stings my eyes like crazy and makes them super watery. I hates this cream, I saw no results and it is not worth the sting and irritation every night.

answered 1 year, 2 months ago

nicole717

(Atlanta, GA)

answer 2

My eyes like to get irritated as well, but I haven't had any issues with this at all. My eyes find it very soothing!

answered 1 year, 2 months ago

kissedbyfire

(Portland, OR)

answer 3

I too have sensitive eyes and have almost ended up with chemical burn dryness from all natural creams because of the acidic content of a tomato based eye cream =/
NOT FUN
this stuff is great! I havent had any negative reactions or tearing. Best thing about sephora, if you do have a problem with the product, you can bring it back for a refund!
Its worth a shot to try.

answered 1 year, 2 months ago

maladynigma

(Los Angeles, CA)

answer 4

I also have sensitive skin and have had problems with creams near my eyes burning, however I have no problem with this one. If your still unsure though, you should stop by a Sephora and use the tester product while you're there, so you can make sure it won't cause you any problems.

answered 1 year, 3 months ago

smparnow

(hamden, CT)

answer 5

I have certainly had my share of reactions to eye and face products over the years. I am pleased to share that "It's Potent" has not had any sort of diverse effect on my eyes. It's "potent" in the way that it works and that is all ;)

answered 1 year, 3 months ago

typh22

(Detroit, MI)

answer 6

I have sensitive skin and it does not irritate my eyes.

answered 1 year, 3 months ago

melissabt

answer 7

So do I, I am sensitive to everything and this didn't burn, sting, or irritate my eyes or skin at all.

answered 1 year, 3 months ago

katieeweems

(West Newton, MA)

Question

may i put this eye cream before i make up ?

asked 11 months ago

jin65

(marina del rey california)

on It's Potent! Eye Cream

7 answers

Answers

answer 1

I do. The instructions say to use it 2x a day.

answered 5 months, 2 weeks ago

AlyAl

answer 2

I use it with the Benefit triple performing moisturizer under my makeup and at night as well. I put it on and give it a few minutes to soak in then I put on my concealer

answered 7 months ago

shariadneex3

(Queens, NY)

answer 3

Yes you can! It doesn't leave a greasy film so your make up doesn't stick in a clumpy way

answered 8 months ago

Lolorennn

(OC, CA)

answer 4

It dries quickly, so I put it on under makeup with out any problems.

answered 8 months ago

jesswmu

(Kalamazoo, MI)

answer 5

It is fine under my concealer, but it makes my eye liner smudge.

answered 8 months ago

AlieKat

answer 6

I do every morning. It's quick to absorb, but not so quick that you can't blend in some concealer with it if you choose to.

answered 8 months ago

Anonymous

(Portland)

answer 7

Yes apply before makeup. Its mosturizes your under eyes (key problem with dark circles) and takes away the flakiness of the concealer that the dark circles can cause. Dont need to apply a lot of cream. Massage into skin and let it sit for a few minutes before applying concealer. DO NOT use a powder concealer, that will cause your makeup to look cakey.

answered 10 months ago

aalyse

(Lutz, FL)

Question

how quickly did you see a change? before/after pics?

I got a sample of this at a Sephora store, and the salesgirl was very excited about it. I just started using it. I don't have lines or get puffy but I do get dark circles. How quickly did you see a change? Do you use it once a day or twice? Does anyone have any pictures of the before and after?

asked 2 years, 1 month ago

girlandetc

(Austin, TX)

on It's Potent! Eye Cream

6 answers

Answers

answer 1

I noticed a huge difference the very first time I applied it, I literally couldn't believe it! I've almost used it for 4 days now and can say my undereye circles are almost gone! Plus I suffer from insomnia, which is really impressive!

answered 1 year, 3 months ago

katieeweems

(West Newton, MA)

answer 2

I didn't take before & after photos, so I can't offer that. However, I can tell you that in the first week, I applied It's Potent twice a day and began to see a difference in dark circles that first week. As I continue using it (sometimes once/day, sometimes twice), the results continue to get better!

answered 1 year, 4 months ago

jesscarbo

(Savannah GA)

answer 3

I haven't noticed any change at all and I've been using it one or two times a day for about 2 months. It's hydrating but I am thus far unconvinced of its "potency" ala dark circles.

answered 1 year, 4 months ago

kenzyj

(Gunnison, CO)

answer 4

I saw results in about 5-6 days

answered 1 year, 4 months ago

sarahhorn

(Chicago, IL)

answer 5

In a few days!

answered 2 years, 1 month ago

njlips

(Pennington, NJ)

answer 6

We recommend posting your question on our new online community, Beauty Talk! It’s a place for you to ask any and all beauty questions (with answers archived for future seekers). In addition, it’s the central place to find all our “How to” videos, share your beauty passion, and see what other beauty mavens love. Copy & paste this URL into your browser to check it out and ask your question: http://bit.ly/SephoraBT

answered 2 years, 1 month ago

1877SEPHORA

(San Francisco, CA)

Question

Is It's Potent! suitable for day and night use?

I can't seem to figure out if it's tinted or illuminating since it says "brightening" in the description. I'm looking for an eye cream that I can use and night AND under makeup and necessary, and I don't want to end up purchasing one that's only intended for day use.

asked 1 year, 4 months ago

denizrana

on It's Potent! Eye Cream

6 answers

Answers

answer 1

I use it in the morning and night with no irritation or pigment issues and it has worked wonders.

answered 8 months ago

Lolorennn

(OC, CA)

answer 2

It has no tint - it's white and goes on clear.

I use this and then apply "stay don't stray" after for day use.

answered 8 months ago

traciwhite

(Huntington Beach, CA)

answer 3

Yes, you can use this product day and night to see maximum results.

answered 1 year, 2 months ago

melissabt

answer 4

what i've noticed for me is that after time, it is decreasing my eye circles and my fine lines. I use it in the morning under my make up and I'll use it at night under my make up for the clubs. It helps moisturize the eyes so when you apply a concealer, you dont end up with the dried up pruney wrinkly under eyes.

answered 1 year, 2 months ago

maladynigma

(Los Angeles, CA)

answer 5

Hi! This is "not" a tinted product. It brightens the skin around your eyes with the ingredients used in the product. This is suitable with or without makeup on and you won't believe how wonderful your eyes look and feel ;)

answered 1 year, 3 months ago

typh22

(Detroit, MI)

answer 6

When I bought this eye cream, the sales rep told me to use it twice a day. In the morning and at night. Best of luck!

answered 1 year, 3 months ago

mdbeautyqueen

(Waldorf, MD)

Question

Does this eye cream help with puffiness?

I know this cream is meant for dark circles, but I was wondering if it has helped anyone with under eye puffiness. :)

asked 2 years, 1 month ago

starryniite

(Southern CA)

on It's Potent! Eye Cream

6 answers

Answers

answer 1

I've found this to be extremely hydrating and soothing in the morning when my eyes are puffy and red from lack of sleep. I've also spoken with a couple of the sales associates at the stores and many women have told them the same thing. I love this product, so my opinion is that you should give it a go. It's a really fair price for what you get, in my humble opinion. Good luck :)

answered 1 year, 9 months ago

timothybcat

(Chicago, IL)

answer 2

With my experience, yes. I usually wake up looking AWFUL with puffy, red eyes. But using this formula my eyes feel AND look truly rested and refreshed with no redness or puffiness in the morning.

answered 1 year, 9 months ago

fresch

(las vegas, nv)

answer 3

For pufiness try Clinique's all about eyes gel. It comes in a roller tube so it glides easily also you can put in the fridge so it's nice and cool when you apply it. Hope it helps!

answered 1 year, 9 months ago

pola2110

(San Diego)

answer 4

This eye cream is beneficial to the eye area in many ways: it brightens, firms, moisturizes and fades dark circles. However, having occasionally had problems with puffiness myself lately, I can tell you that this eye cream did absolutely nothing to help with that. If combating puffiness is your primary concern in choosing the right eye cream, I recommend Skyn Iceland "Icelandic Relief Eye Cream with Biospheric Complex." Sephora sells this and it does help a great deal with puffiness, and also with moisturizing and firming the eye area as well as fading dark circles. I hope this helps you! :)

answered 1 year, 11 months ago

artemisgem

(Lincoln, NE)

answer 5

Yes! Absolutely!

answered 2 years ago

2tiredeyes

(Los Angeles, CA)

answer 6

answered 2 years, 1 month ago

1877SEPHORA

(San Francisco, CA)

Question

When do I apply this ? How often as well?

asked 4 months, 4 weeks ago

pandamandapanda

on It's Potent! Eye Cream

6 answers

Answers

answer 1

I apply the cream under my eyes twice a day after putting my moisturizer on. It's not bulky, so it can be worn under makeup too.

answered 5 days ago

hollysreview

(Milwaukee , WI)

answer 2

Apply morning and night after cleansing face

answered 2 months, 3 weeks ago

Leendaa

(Philadelphia, PA)

answer 3

When I got this the little booklet suggested morning and night/as needed during the day. I apply morning and night most of the time.

answered 2 months, 3 weeks ago

skindeep123

(Omaha, NE)

answer 4

I suppose that depends on your age, and skin type.
My eye area is wrinkly and dry, so I only use this one during the day, and a much richer eye cream at night.

answered 2 months, 3 weeks ago

lisadoll

(San Jose , CA)

answer 5

I use this cream in the morning and night. Very versatile and not too heavy for daytime use.

Hope this helps!

answered 4 months, 3 weeks ago

veritabelle

(Edmond, OK)

answer 6

Eye creams are basically like face creams- use when you feel you need it. Almost any skin care routine is morning and night wash, tone, moisturize (face and eyes.)

answered 4 months, 4 weeks ago

bobsbaby2

(KY)

Question

IS THIS ONE GOOD FOR VERY DRY SKIN

asked 7 months ago

DANHUI

(GERGIA)

on It's Potent! Eye Cream

6 answers

Answers

answer 1

Yes, the cream is very moisturizing for the skin. I'd only say to avoid it if you have oily skin around the eye, as it makes it slick.

answered 1 day ago

thatssoredhead

(Seattle, Wa)

answer 2

Yes. I had a dry/flakey patch on my eye lid and this cream got rid of it.

answered 1 month ago

JewleeahhTomato

(Houston, TX)

answer 3

I'd say only for daytime, under eye makeup because it absorbs very well, and is non greasy.
For nighttime I use a much richer product.

answered 2 months, 3 weeks ago

lisadoll

(San Jose , CA)

answer 4

NO! Choose a heavier cream!

answered 3 months, 2 weeks ago

tg1973

(Abingdon, VA)

answer 5

Yes, this cream is very good for dry skin. It's a thicker cream, which I find to work better than others.

answered 6 months ago

Jessica124

(Sugar Land, TX)

answer 6

Yes it is. i have very dry skin underneath my eyes and it is amazing and so hydrating!

answered 6 months ago

Tantor3130

(Cincinnati, OH)

Question

Does "It's Potent" replace "Eye Con"?

asked 2 years, 1 month ago

autumn522

(Salem, OR)

on It's Potent! Eye Cream

3 answers

Answers

answer 1

As far as I know it replaces EyeCon. Looks/feels exactly the same. (I've used EyeCon forever!)

answered 1 year, 7 months ago

kittycat919

(Baltimore, MD)

answer 2

I loved eye-con and was sad when I couldn't find it anymore, but I bought this trusting the Benefit product line. It seems almost exactly the same. Same texture, look, feel and results. Same miracle-in-a-jar.

answered 2 years ago

2tiredeyes

(Los Angeles, CA)

answer 3

answered 2 years, 1 month ago

1877SEPHORA

(San Francisco, CA)

Question

Sample

I would like to try a sample of the It's Potent! Eye Cream. Would that be possible?

asked 2 years, 2 months ago

Anonymous

(Wash. DC)

on It's Potent! Eye Cream

3 answers

Answers

answer 1

It helps firm and also brightens the eye area.

answered 1 year, 2 months ago

melissabt

answer 2

Sure, go to any store and ask one of the consultants to prepare one for you. They'll give you enough for roughly a week to try... Good Luck!

answered 1 year, 9 months ago

pola2110

(San Diego)

answer 3

Samples are a great way to try new products & we include three free samples with every Sephora.com order. The sample selection is listed on our website and changes frequently, so check back often to see what we're offering. At this time we are unable to send custom samples from our warehouse. Another great way to try new products is to visit your local Sephora store. At the store, a Cast Member can make a tester for you of any products that we carry. They can also answer questions for you and make recommendations for other products. To find a store near you, check out our store locator. Thanks!

answered 2 years, 2 months ago

1877SEPHORA

(San Francisco, CA)

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