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Most Recent Questions
Recent Question:
I was given this sample for under eye, but the directions say its for upper lid?
Questions with Most Recent Answers


Benefit Cosmetics It's Potent! Eye Cream

What it is:A brightening eye cream to help fade dark circles. What it is formulated to do:Your eyes can't keep a secret—they're the first to show signs of age and stress. It's Potent! Eye Cream fades dark circles and helps smooth the appearance of fine lines for brighter, younger-looking eyes. It contains a peptide complex known to help restore elasticity and firmness, along with a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage. What else you need to know:Apply Ooh-la-lift, Benefit's instant undereye brightener, after It's Potent! Eye cream for an extra brightening boost.
Questions & Answers:
16 Questions
 | 
79 Answers
Overall Rating:
3.986 out of 5
4
out of
5
Product Details

Questions & Answers for Benefit Cosmetics It's Potent! Eye Cream

Question
may i put this eye cream before i make up ?
asked 2 years ago
jin65
(marina del rey california)
on It's Potent! Eye Cream
9 answers
Answers
answer 1
I've had no issues from the times that I've applied this before make up. I just take a little dab (less than dime size), tap that between both ring fingers and then apply. A little goes a long way.
answered 6 months ago
mialopolis
(FL)
answer 2
that's what i do! helps keep under eye skin plumped up and hydrated. if i dont use this before i put on my under eye make up i end up looking CRAZY hah.
answered 1 year ago
bak20643
(Fort Worth, TX)
answer 3
I do. The instructions say to use it 2x a day.
answered 1 year, 6 months ago
AlyAl
answer 4
I use it with the Benefit triple performing moisturizer under my makeup and at night as well. I put it on and give it a few minutes to soak in then I put on my concealer
answered 1 year, 9 months ago
shariadneex3
(Queens, NY)
answer 5
Yes you can! It doesn't leave a greasy film so your make up doesn't stick in a clumpy way
answered 1 year, 9 months ago
Lolorennn
(OC, CA)
answer 6
It dries quickly, so I put it on under makeup with out any problems.
answered 1 year, 9 months ago
jesswmu
(Kalamazoo, MI)
answer 7
It is fine under my concealer, but it makes my eye liner smudge.
answered 1 year, 9 months ago
AlieKat
answer 8
I do every morning. It's quick to absorb, but not so quick that you can't blend in some concealer with it if you choose to.
answered 1 year, 9 months ago
Anonymous
(Portland)
answer 9
Yes apply before makeup. Its mosturizes your under eyes (key problem with dark circles) and takes away the flakiness of the concealer that the dark circles can cause. Dont need to apply a lot of cream. Massage into skin and let it sit for a few minutes before applying concealer. DO NOT use a powder concealer, that will cause your makeup to look cakey.
answered 2 years ago
aalyse
(Lutz, FL)
Question
Is It's Potent! suitable for day and night use?
I can't seem to figure out if it's tinted or illuminating since it says "brightening" in the description. I'm looking for an eye cream that I can use and night AND under makeup and necessary, and I don't want to end up purchasing one that's only intended for day use.
asked 2 years, 5 months ago
denizrana
on It's Potent! Eye Cream
8 answers
Answers
answer 1
It is not tinted, I use it day and night.
answered 7 months ago
Rosekist21
(Chicago, IL)
answer 2
It's not tinted. I apply it in the morning before makeup. I'm fairly lazy about my night routine, but often apply it before bed as well.
answered 9 months ago
Tayvm
(Ontario)
answer 3
I use it in the morning and night with no irritation or pigment issues and it has worked wonders.
answered 1 year, 9 months ago
Lolorennn
(OC, CA)
answer 4
It has no tint - it's white and goes on clear.

I use this and then apply "stay don't stray" after for day use.
answered 1 year, 9 months ago
traciwhite
(Huntington Beach, CA)
answer 5
Yes, you can use this product day and night to see maximum results.
answered 2 years, 4 months ago
melissabt
answer 6
what i've noticed for me is that after time, it is decreasing my eye circles and my fine lines. I use it in the morning under my make up and I'll use it at night under my make up for the clubs. It helps moisturize the eyes so when you apply a concealer, you dont end up with the dried up pruney wrinkly under eyes.
answered 2 years, 4 months ago
maladynigma
(Los Angeles, CA)
answer 7
Hi! This is "not" a tinted product. It brightens the skin around your eyes with the ingredients used in the product. This is suitable with or without makeup on and you won't believe how wonderful your eyes look and feel ;)
answered 2 years, 4 months ago
typh22
(Detroit, MI)
answer 8
When I bought this eye cream, the sales rep told me to use it twice a day. In the morning and at night. Best of luck!
answered 2 years, 4 months ago
mdbeautyqueen
(Waldorf, MD)
Question
For sensitive eyes?
I have a hard time with eye creams...some burn, tear and even some make my eyes tic. Has anyone had any kind of sensitivity problems with this?
asked 2 years, 4 months ago
sandgirl4
(New Jersey)
on It's Potent! Eye Cream
8 answers
Answers
answer 1
I've also had bad experiences with other eye creams. I've experienced ones that are hard to sperad (OLE Henrikson), over hydrate and make the skin tear (Shesheido), leave a strange color because they don't absorb well (Organics Ginseng) or even burn. I haven't experienced any of those side effects with this one. I don't notice a brightening or an anti-aging effect but it's comfortable and hydrating.
answered 4 months, 1 week ago
shayla1
(Spokane, WA)
answer 2
I don't have sensitive eyes but for some reason this stings my eyes like crazy and makes them super watery. I hates this cream, I saw no results and it is not worth the sting and irritation every night.
answered 2 years, 3 months ago
nicole717
(Atlanta, GA)
answer 3
My eyes like to get irritated as well, but I haven't had any issues with this at all. My eyes find it very soothing!
answered 2 years, 3 months ago
kissedbyfire
(Portland, OR)
answer 4
I too have sensitive eyes and have almost ended up with chemical burn dryness from all natural creams because of the acidic content of a tomato based eye cream =/
NOT FUN
this stuff is great! I havent had any negative reactions or tearing. Best thing about sephora, if you do have a problem with the product, you can bring it back for a refund!
Its worth a shot to try.
answered 2 years, 4 months ago
maladynigma
(Los Angeles, CA)
answer 5
I also have sensitive skin and have had problems with creams near my eyes burning, however I have no problem with this one. If your still unsure though, you should stop by a Sephora and use the tester product while you're there, so you can make sure it won't cause you any problems.
answered 2 years, 4 months ago
smparnow
(hamden, CT)
answer 6
I have certainly had my share of reactions to eye and face products over the years. I am pleased to share that "It's Potent" has not had any sort of diverse effect on my eyes. It's "potent" in the way that it works and that is all ;)
answered 2 years, 4 months ago
typh22
(Detroit, MI)
answer 7
I have sensitive skin and it does not irritate my eyes.
answered 2 years, 4 months ago
melissabt
answer 8
So do I, I am sensitive to everything and this didn't burn, sting, or irritate my eyes or skin at all.
answered 2 years, 4 months ago
katieeweems
(West Newton, MA)
Question
how quickly did you see a change? before/after pics?
I got a sample of this at a Sephora store, and the salesgirl was very excited about it. I just started using it. I don't have lines or get puffy but I do get dark circles. How quickly did you see a change? Do you use it once a day or twice? Does anyone have any pictures of the before and after?
asked 3 years, 2 months ago
girlandetc
(Austin, TX)
on It's Potent! Eye Cream
7 answers
Answers
answer 1
It hasn't really done anything for my dark circles. My main areas of improvement would be that any fine lines have all but disappeared and I have absolutely no flakiness.
answered 9 months ago
Tayvm
(Ontario)
answer 2
I noticed a huge difference the very first time I applied it, I literally couldn't believe it! I've almost used it for 4 days now and can say my undereye circles are almost gone! Plus I suffer from insomnia, which is really impressive!
answered 2 years, 4 months ago
katieeweems
(West Newton, MA)
answer 3
I didn't take before & after photos, so I can't offer that. However, I can tell you that in the first week, I applied It's Potent twice a day and began to see a difference in dark circles that first week. As I continue using it (sometimes once/day, sometimes twice), the results continue to get better!
answered 2 years, 5 months ago
jesscarbo
(Savannah GA)
answer 4
I haven't noticed any change at all and I've been using it one or two times a day for about 2 months. It's hydrating but I am thus far unconvinced of its "potency" ala dark circles.
answered 2 years, 5 months ago
kenzyj
(Gunnison, CO)
answer 5
I saw results in about 5-6 days
answered 2 years, 5 months ago
sarahhorn
(Chicago, IL)
answer 6
In a few days!
answered 3 years, 2 months ago
njlips
(Pennington, NJ)
answer 7
We recommend posting your question on our new online community, Beauty Talk! It’s a place for you to ask any and all beauty questions (with answers archived for future seekers). In addition, it’s the central place to find all our “How to” videos, share your beauty passion, and see what other beauty mavens love. Copy & paste this URL into your browser to check it out and ask your question: http://bit.ly/SephoraBT
answered 3 years, 2 months ago
1877SEPHORA
(San Francisco, CA)
Question
IS THIS ONE GOOD FOR VERY DRY SKIN
asked 1 year, 8 months ago
DANHUI
(GERGIA)
on It's Potent! Eye Cream
7 answers
Answers
answer 1
Yes, defiantly; I have dry skin and it works wonders!
answered 6 months ago
LizzieBee123
(None of your, business)
answer 2
Yes, the cream is very moisturizing for the skin. I'd only say to avoid it if you have oily skin around the eye, as it makes it slick.
answered 1 year, 1 month ago
thatssoredhead
(Seattle, Wa)
answer 3
Yes. I had a dry/flakey patch on my eye lid and this cream got rid of it.
answered 1 year, 2 months ago
JewleeahhTomato
(Houston, TX)
answer 4
I'd say only for daytime, under eye makeup because it absorbs very well, and is non greasy.
For nighttime I use a much richer product.
answered 1 year, 4 months ago
lisadoll
(San Jose , CA)
answer 5
NO! Choose a heavier cream!
answered 1 year, 4 months ago
tg1973
(Abingdon, VA)
answer 6
Yes, this cream is very good for dry skin. It's a thicker cream, which I find to work better than others.
answered 1 year, 7 months ago
Jessica124
(Sugar Land, TX)
answer 7
Yes it is. i have very dry skin underneath my eyes and it is amazing and so hydrating!
answered 1 year, 7 months ago
Tantor3130
(Cincinnati, OH)
Question
When do I apply this ? How often as well?
asked 1 year, 6 months ago
pandamandapanda
on It's Potent! Eye Cream
7 answers
Answers
answer 1
I use it morning and night.
answered 11 months ago
superjulie
(Tampa, FL)
answer 2
I apply the cream under my eyes twice a day after putting my moisturizer on. It's not bulky, so it can be worn under makeup too.
answered 1 year, 1 month ago
hollysreview
(Milwaukee , WI)
answer 3
Apply morning and night after cleansing face
answered 1 year, 3 months ago
Leendaa
(Philadelphia, PA)
answer 4
When I got this the little booklet suggested morning and night/as needed during the day. I apply morning and night most of the time.
answered 1 year, 3 months ago
skindeep123
(Omaha, NE)
answer 5
I suppose that depends on your age, and skin type.
My eye area is wrinkly and dry, so I only use this one during the day, and a much richer eye cream at night.
answered 1 year, 4 months ago
lisadoll
(San Jose , CA)
answer 6
I use this cream in the morning and night. Very versatile and not too heavy for daytime use.

Hope this helps!
answered 1 year, 6 months ago
veritabelle
(Edmond, OK)
answer 7
Eye creams are basically like face creams- use when you feel you need it. Almost any skin care routine is morning and night wash, tone, moisturize (face and eyes.)
answered 1 year, 6 months ago
bobsbaby2
(KY)
Question
Does this eye cream help with puffiness?
I know this cream is meant for dark circles, but I was wondering if it has helped anyone with under eye puffiness. :)
asked 3 years, 2 months ago
starryniite
(Southern CA)
on It's Potent! Eye Cream
6 answers
Answers
answer 1
I've found this to be extremely hydrating and soothing in the morning when my eyes are puffy and red from lack of sleep. I've also spoken with a couple of the sales associates at the stores and many women have told them the same thing. I love this product, so my opinion is that you should give it a go. It's a really fair price for what you get, in my humble opinion. Good luck :)
answered 2 years, 10 months ago
timothybcat
(Chicago, IL)
answer 2
With my experience, yes. I usually wake up looking AWFUL with puffy, red eyes. But using this formula my eyes feel AND look truly rested and refreshed with no redness or puffiness in the morning.
answered 2 years, 10 months ago
fresch
(las vegas, nv)
answer 3
For pufiness try Clinique's all about eyes gel. It comes in a roller tube so it glides easily also you can put in the fridge so it's nice and cool when you apply it. Hope it helps!
answered 2 years, 10 months ago
pola2110
(San Diego)
answer 4
This eye cream is beneficial to the eye area in many ways: it brightens, firms, moisturizes and fades dark circles. However, having occasionally had problems with puffiness myself lately, I can tell you that this eye cream did absolutely nothing to help with that. If combating puffiness is your primary concern in choosing the right eye cream, I recommend Skyn Iceland "Icelandic Relief Eye Cream with Biospheric Complex." Sephora sells this and it does help a great deal with puffiness, and also with moisturizing and firming the eye area as well as fading dark circles. I hope this helps you! :)
answered 3 years ago
artemisgem
(Lincoln, NE)
answer 5
Yes! Absolutely!
answered 3 years, 1 month ago
2tiredeyes
(Los Angeles, CA)
answer 6
We recommend posting your question on our new online community, Beauty Talk! It’s a place for you to ask any and all beauty questions (with answers archived for future seekers). In addition, it’s the central place to find all our “How to” videos, share your beauty passion, and see what other beauty mavens love. Copy & paste this URL into your browser to check it out and ask your question: http://bit.ly/SephoraBT
answered 3 years, 2 months ago
1877SEPHORA
(San Francisco, CA)
Question
When am I supposed to apply this?
Is this something that you're supposed to put on at night or before you put your makeup on in the am??
asked 2 years, 1 month ago
sheiila
(Narnia)
on It's Potent! Eye Cream
6 answers
Answers
answer 1
I use in the morning under my makeup, but you could use any time of the day. It hasn't ever irritated my skin.
answered 1 year, 7 months ago
Jessica124
(Sugar Land, TX)
answer 2
You can do both. I tend to use it in the AM because I use Nuxe Huile Prodigieuse all over my face at night.
answered 1 year, 8 months ago
mezanno
(Brooklyn, NY)
answer 3
I sometimes apply it twice daily. In the morning and after I wash my face before I head into bed.
answered 1 year, 9 months ago
jesswmu
(Kalamazoo, MI)
answer 4
I used it day and night, and it was fine under my concealer, but it made my eye liner smudge.
answered 1 year, 9 months ago
AlieKat
answer 5
I use just a little at night under my eyes when I apply my regular moisturizer, and I also use a little under my eyes in the morning before I apply my liquid concealer, to blend. You can likely get away with just applying it when you feel like you need it, too--it's so refreshing that I'll sometimes dab on a little during the day if I feel like my eyes need some waking up.
answered 1 year, 9 months ago
Anonymous
(Portland)
answer 6
I put it on both morning and night, I put less on in the morning and at night put on a more heavy amount.
answered 1 year, 10 months ago
horsesrulemcc
(ridgefield, CT)
Question
what are the ingredients
asked 3 years, 3 months ago
daffney
(bremerton wa)
on It's Potent! Eye Cream
4 answers
Answers
answer 1
This product contains a number of parabens, which are toxic preservatives. Unfortunate cause it sounds great otherwise.
answered 5 months, 2 weeks ago
Ruthie973
(San francisco)
answer 2
The ingredient list literally takes up almost the entire bottom of the box so I'll just list a few of the first ones. Water, Ethylyne/acrylic acid copolymer, butylene glycol, glycerin, propylene glycol dicaprylate/dicaprate, squalane, caprylic/capric triglyceride, steareth-21, linum usitatissimum (linseed) seed extract, hexyldecanol, stearalkonium hectorite, cetyl alcohol, stearyl alcohol
answered 1 year, 1 month ago
outpaigeous
(Orland Park, IL)
answer 3
List of ingredients can be found at benefit's website
http://www.benefitcosmetics.com/product/view/its-potent-eye-cream
answered 2 years, 5 months ago
sarahhorn
(Chicago, IL)
answer 4
Here's a close-up of the back of the box with a detailed list of ingredients. If you're wondering what the 2 "active" ingredients are, they're apple extract (boosts collagen) & loquat extract (protects from free radical damage). The rest is all Greek to me.
Images for this Answer
(click to see full-size image)
User submitted photo
answered 3 years, 2 months ago
cespence
(Indianapolis, IN)
Question
Canada
When will these product become avaliable in Canadian stores? I recieved a deluxe sample because I am a VIB, but i would love to buy fullsize versions
asked 3 years, 3 months ago
studentnurse13
(Vancouver, BC)
on It's Potent! Eye Cream
3 answers
Answers
answer 1
I was able to purchase mine this summer in London.
answered 9 months ago
Tayvm
(Ontario)
answer 2
They are *mostly* on the shelves now. The wash, the scrub (love), the cream and eye cream are out, still waiting for the makeup remover and spf lotion.
answered 3 years, 3 months ago
nyaxa
(Toronto, Ontario)
answer 3
Unfortunately we do not have an estimated date of arrival for this item in our stores. If it is not available in store in the next few weeks, we suggest asking the store for more information. Thanks!
answered 3 years, 3 months ago
1877SEPHORA
(San Francisco, CA)
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