What it is:A shampoo that gently cleans while adding volume to fine hair.What it does:Washing poses a double whammy for fine hair that is weak and has low resistance to harsh cleansers. But unless cleansed well, scalp oils weigh thin hair down and make lasting volume a challenge. This volume-boosting, coconut-derived cleanser is fortified with Ojon oil, nature's hair-repairing golden elixir, plus protein-rich Peruvian Amaranth that gently removes dulling dirt, oil, and product buildup that drag hair down and potentially damage it. Hair feels lighter, cleaner, and more buoyant.What it is formulated WITHOUT:- Parabens- Synthetic Fragrances- Synthetic Dyes- Phthalates- TriclosanWhat else you need to know:The rare key component in Ojon products, Ojon oil is nature's hair-repairing golden elixir. Ingredients like protein-rich Peruvian amaranth, lemongrass extract, and protein from soy and wheat, help to hydrate hair the hair shaft from both inside and out. Special micro-boosters help support and firm fine hair's structure so it can hold voluminous styles all day.Research results: According to Ojon, in a clinical study that involved dry combing, use of Volume Advance Volumizing Shampoo and Conditioner improved the condition of fine hair by 51 . - 86 said their hair felt instantly fuller and had more body.- 84 felt their hair was conditioned.- 82 said their hair felt thicker.