This washes out and my hair is not stronger at all like it states

It isn't permanent. I used it towards the end of May and it lasted through most of July. I wash my hair daily, sometimes every other day. I hope this helps.

ITS NOT PERMANENT, i fell for that one. it will continuously fade while washing, and not really color at all! BE AWARE I am a SEPHORA freak and this is my first BAD review! Stick to the classic hair coloring system.

It's lasted as long as a permant would for me.

It did not last more then 12-15 shampo's but that turned out to be a good thing because the color turned out very uneven.

For the same price buy Fekaii, Sepora used to sell that but they went to this product instead, Fekaii is so much better and you can buy it on Fekaii web site.

It didn't last even 28 shampoos for me - maybe 15.

This product is definitely permanent! I read on their website that they are changing their boxes to read permanent so it won't be so confusing. This color does not wash out and does not fade. I LOVE it!

It does wash out. However, I'm pretty sure that's why the initial color is SO intense. After eweew washes it's more natural. (I used Auburn.)

(Note: while reading this post, remember Couture Colour is Ammonia Free and covers grey very well without harming our hair) Google search revealed...

Answer: The difference between semipermanent and permanent hair color is how long you want the color to last and how much of a change you want.

If you're looking to subtly deepen your natural hair color or add a layer of color (such as a red tone on brown hair), a semipermanent color is your best option. Keep in mind semipermanents darken hair. Because they don't contain ammonia or peroxide, semipermanent color can't lighten hair.

Semipermanent color washes out over a period of time (six to 12 shampoos, depending upon the formula), so if you don't like the color you don't have to live with it for too long. Another benefit of semipermanent color: Because the color is temporary, you won't have to deal with noticeable roots.

Want a longer-lasting option? Consider a demipermanent color which, like semipermanent color, deepens and intensifies your natural color but won't lighten hair, according to In Style's Getting Gorgeous. The difference is demipermanent color lasts 12-26 washes, depending on the formula.

If you want a more dramatic change (two or more shades darker or lighter than your natural hair color), a permanent color is a better option.

According to 'Getting Gorgeous,' permanent hair color contains a blend of peroxide and ammonia and removes pigment from hair while also depositing new color.

Looking to cover gray hairs? Permanent color is the way to go. It won't wash out and instead has to grow out. You'll need to re-touch roots every six to eight weeks, according to Marie Claire's Hair & Makeup.

This hair color provides me with very good gray coverage. If you follow the instructions you should get great results.

I had very light blonde hair which also makes color saturation difficult. I added some of the Color Oops! Brand "grey coverage" additive (you can buy at any drug store) to the dye and I was surprised at how well the color developed. You may have to do two rounds of this color to get to the exact shade you want (lighter vs. darker) but at least with my experience the color worked very well.

Definitely covered all my grey, which I've had a problem with in the past with other products and even when my hair was colored in the salon. Unfortunately, the color result was much darker than on the package and did not provide much shine.

Covered my gray, but others had no such luck as said in reviews.

No it does not!!

As a "mature," woman, I have a lot of grey...Couture Colour Auburn has vanquished all of them. I do, however, make sure to leave the color on for an extra ten minutes and use the supplied brush to ensure product saturation along the hairline on my forehead and temples. I also use Alterna shampoo/conditioner (moisturizing) to prevent color stripping and the supplied Pequi serum on damp, towel-dried hair as a leave in treatment before blow drying. Grey is G-O-N-E. It rocks!

My grays are pretty stubborn and it really covered well. Much better than the salon color I'm used to or the "100% gray coverage" of other products.

absolutely! I struggle with my gray but the coverage was supurb. The color is a very natural shade too.

Luxe Blend has fabulous gray coverage!

It's not going to give you the results you see on the box. Maybe some red highlights that will be noticeable in the sun. Kinda like when I was in high school. I tried to dye my hair blonde (naturally light brown) without bleaching it first. The dye came out and I was left with the same brown hair I'd started with. Hope this helps.

If you go to your Sephora store there may now be actual dyed strips that show the color shades that the color will work well on. I know this color did work on very light to relatively dark hair but, I do not know that it will show up on very dark brown/black hair because it isn't necessarily a color lifter. If you are looking to become a true red head, this probably will not get you where you want. There are a few brands that you can buy at drugstores that are made specifically for darker hair though!

My hair is a dark brown and I'm very happy with how my hair turned out, it's not the purple-y/ burgundy color I was so scared of! It's just like the color on the box a shade or two darker if you can visualize that :)

I have been using this product for awhile and it does cover grey well, it last until I need to cover up my grow out and it changed my mousy brown to a deep shiny, silky brown, that is no longer dry. Black hair? You can not change the color of black hair without professional help. If you have highlights, that part of the hair is going to come out differently than the rest of the hair, probably for the first couple of dyes. Hope that helps!!

I had dark hair before trying this. It will come out dark auburn, I get lots of compliments on my color. I would try it!

I am an Asian with dark brown hair and it did give me the auburn color that's on the box.

My hair is med/dark brown..the color came out dark with little red

Thank you! :)

I always add Bio-Kur Care & Comfort to my haircolor. It keeps it from burning or itching. Even salon color burns my sensitive scalp. You can buy it at Sally's Beauty Supply or online for less than $1. Just add one packet to your mixed hair color. I really wish that Sephora would carry it. (*hint hint*)

This product seems very gentle. I have scalp problems and there never seems to be any real irritation after using this haircolor.

I also have a sensitive scalp and this did not bother mine AT ALL! Make sure that if/when you use it that you have not washed your hair for a day or two and that you have some oil build-up because this will help give your scalp extra protection.

I have a sensitive scalp also, the color didn't bother my scalp, it bothered my hair! It gave me a very uneven color, and the oil made my hair soooo greasy....stay away!

I find this product to be quite gentle. I often find my scalp burns or itches when I get it colored. The smell can also be overwhelming too but not for this product, I find this to be nourishing and gentle. My curly hair looks better when I color it.

I am allergic to a lot of things. I used it and didn't have a problem with it, however, what causes me to be sensitive (salicylates) might different for you. Also, this is NOT a permanent color like it says. It only lasts about 30 washes. I hope this helps. It's a beautiful color!

I had no negative reaction to this product and I have a sensitive scalp. Unfortunately, the color result was one-dimensional and way darker than the package advertised.

This stuff burns the scalp and fries the hair. Avoid.

Yes. You will have a great color and the best thing is that, even with pre-colored or damaged hair, the shine will be brilliant!

I first put this color on my hair that was previously colored and got very good results. I was using a similar shade before and was very happy with the match I got with this product.

Your color will most likely turn out a darker, more brownish red. The red tone in this has more violet and made my light, but very golden, blonde hair a very deep red/red-brown. My blonde shade was a result of coloring ashy blonde natural hair, so this dye covered my other color very well.