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Most Recent Questions
Recent Question:
Is this product good for fine, curly hair
Recent Question:
Is this product ok for color treated hair?
Questions with Most Recent Answers


Ouidad 12 Minute Deep Treatment Intensive Repair

What it is:An intensive conditioner that restores hydration and shine.What it does:Ouidad 12 Minute Deep Treatment Intensive Repair works in synergy with heat, delivering a mix of proteins and amino acids deep into the hair cuticle for serious restructuring and rejuvenating benefits. Bounce, pulse, and luster return as hair is optimally conditioned and able to perform.What it is formulated WITHOUT:- Sulfates- Synthetic Dyes- Phthalates- GMOs- TriclosanWhat else you need to know:A curl's tendency to lose nutrients and moisture makes this treatment the single most important step in your haircare regimen.
Questions & Answers:
8 Questions
 | 
46 Answers
Overall Rating:
4.315 out of 5
4.3
out of
5
Product Details

Questions & Answers for Ouidad 12 Minute Deep Treatment Intensive Repair

Question
How long will it last?
I have long long hair down to my butt. How long will a small bottle last? I do not want to have to pay 50.00 for a bigger bottle if it is not necessary. Also is this just for curly hair? Or will it work on straight hair too?
asked 4 years, 7 months ago
mscontentious
on 12 Minute Deep Treatment Intensive Repair
11 answers
Answers
answer 1
I have waist length hair and it's medium curly and I can get 2 treatments out of the $50 bottle so I would guess that with the small bottle you could get one treatment if your hair is fairly damaged.
answered 3 years, 6 months ago
moosk
(Rochester, NY)
answer 2
If your hair is waist length, you will certainly need more than a small bottle to saturate the hair for best results. I would recommend purchasing the larger bottle because you will still be able to return to Sephora if you are dissatisfied with the results on your hair type. If you use the small bottle which is still a bit pricey, you will not be able to return after using all of the product. I'm not sure of the results on straight hair as I have curly hair, but I am confident that it will improve the texture even if you just have thick hair.
answered 3 years, 8 months ago
laurenw8
(Hopkinton, MA)
answer 3
The product is very concentrated so I think that trying the medium size bottles will work out for you. I also have long hair, down to my waist it's curly and I have a lot. I bought the trial version with the 3 products and I am going to make an order now to get the rest of the collection. They are amazing on curly hair.
answered 3 years, 9 months ago
fashionchic
(El Paso, TX)
answer 4
I have medium length hair (fine naturally curly hair) and the small bottle will last me several treatments. It does not take a lot ot cover my hair. I wash and condition my hair as normal- then apply the deep treatment- apply a plastic cap- use the blow dryer to heat it up and wrap my hair in a towel. After the 12 minutes I apply regular conditioner then rinse it all out. After using the 12 min deep treatment I do not need to use regular conditioner every night like I did before finding this product.
I would assume it would be great for straight hair as well but I have natural curly hair myself and the product line is geared for curly hair.
Good luck...
answered 3 years, 10 months ago
flyingmommy
(Atlanta, GA)
answer 5
It's just for curly hair. Also, the small $25 bottle runs 2.5 ounces and the directions say apply 2 ounces of it to shoulder length hair and more for longer hair, so probably for butt length hair, you'd want to do 3 or 4 ounces of it. The $50 bottle would probably last for three washes, but if you're just trying it and have curly hair, get a Ouidad starter kit that includes the hair treatment and other goodies so you aren't wasting your money on one thing and end up not liking it. But at least Sephora does returns!
answered 4 years ago
goldilocks21
(Atlanta, GA)
answer 6
I think this would help any kind of hair - straight or curly. If it is dry or damaged, this conditioner WILL repair it. You don't have to use a ton for it to work, but you want to make sure you coat all of the strands so that it does work!
answered 4 years, 1 month ago
circlesbegone
(Boulder, CO)
answer 7
I use this on my relaxed hair and it does a fantastic job. It definitely does all it claims to do for my hair.
answered 4 years, 2 months ago
SephoraPJ
(Maryland)
answer 8
About a month usually, ut it gets beter every time you use it.
answered 4 years, 2 months ago
XScarletX
answer 9
If your hair is that long, I would definitely go with the large bottle. You need to put a lot on your hair (a full 1-2 ounces PER application) and since your hair is so long, the small bottle would probably only yield one use for your hair.
answered 4 years, 4 months ago
rrrosie
(Alaska)
answer 10
If your hair is that long you would probably only get one to two treatments out of a small bottle. The bigger bottle is the better value.
answered 4 years, 5 months ago
capemay5
(Mays Landing, NJ)
answer 11
I have long straight hair down to my lower back, and according to the small bottle that I bought I was supposed to put 2 oz. of the product in my hair. The bottle itself was like 2.5 oz. total, so according to the bottle I should have only got 1 use from it, but really I got 4.
answered 4 years, 5 months ago
suzyo
Question
How often should I use?
How often should I use this treatment to reap the benefits? I've typically heard deep treatments like this are good to use once per week -- does that rule apply to this product?
asked 5 years, 2 months ago
lindseymn
(Minneapolis, MN)
on 12 Minute Deep Treatment Intensive Repair
10 answers
Answers
answer 1
I have naturally curly hair and although it would be ideal to do a conditioning treatment once a week I don't always have the time
to do so. I usually end up using it more like every 2-3 weeks, but at a certain point I know it is necessary to use the treatment
because my hair becomes so unruly that if I don't there is nothing else that can tame it. I would make it a goal to try to deep
condition once a week, but if not just base it on how your hair feels.
answered 2 months, 2 weeks ago
rab4
answer 2
This is a protein treatment. SO unless your hair is crazy damaged, don't use it more than once every 4-6 weeks.
answered 1 year, 9 months ago
mermadelove
(Colts Neck, NJ)
answer 3
It should be used once a month. I have tight curls and I color my hair. I've used this once a month for a year now and my hair is fabulous. I do not recommend using it once a week like some are suggesting... I would get a leave-in conditioner instead, and use the deep treatment once a month. Also, try use moisturizing shampoos (once or twice a week) and conditioners (everyday).
answered 3 years, 3 months ago
brandy725
(Nashville, TN)
answer 4
It depends on what kind of condition your hair is in. If you have never used a deep treatment, or your hair is ravaged from processing, every week is a good rule of thumb. Otherwise, every 2-3 weeks should be plenty, unless your hair consists of coarse 3c-4a curls. If the latter is true, it might benefit from a treatment every week regardless.
answered 3 years, 8 months ago
laurenw8
(Hopkinton, MA)
answer 5
I find that once every other week does the trick, but if you have dry hair, once a week would probably be best.
answered 4 years ago
gypsyblu
(Nashua, NH)
answer 6
Yep, once a week, and use the shower cap and heat too. Product penetrates better with heat.
answered 4 years, 1 month ago
djpslick
(Collegeville, PA)
answer 7
Once a month is what Ouidad reccomends, twice if you have bleached/coloured hair
answered 4 years, 2 months ago
XScarletX
answer 8
Depending on how damaged your hair is, you could use it as much as once a week to as little as once a month.
If you have very very damaged hair, I would use it once a week at least. I would also rinse it with cold water and get a good deep conditioner to put in it when you rinse it out.

If you have little to no damage, then it's probably best to use it once a month.
It's a very expensive product, so there is no point in wasting any depending on what type of hair you have.
answered 4 years, 3 months ago
notscene
(San Diego, CA)
answer 9
I use this usually once every two weeks as per the instructions. If I feel my hair is starting to become unruly, I will use it once a week. I sometimes also add a little to my regular conditioning for an added boost.
answered 4 years, 5 months ago
capemay5
(Mays Landing, NJ)
answer 10
I have always read that you should use a deep conditioner 1-2 times a week. When your hair feels like you need it again- do it. In cold weather you'll probably need to use it more often.
answered 5 years, 1 month ago
bluemoon3
(St. Charles, MI)
Question
How does this compare to Ojon treatment?
asked 5 years, 3 months ago
sephoragrl
(Twinsburg, ohio)
on 12 Minute Deep Treatment Intensive Repair
7 answers
Answers
answer 1
My hair is wavy with some curl. I prefer Ojon to Ouidad. From my experience, unless your hair is very curly and super thick, Ouidad doesn’t work as well as it might for someone with exactly that type of hair. Try mongongo oil of Lea Journo’s plum oil. Use only a bit especially with mongongo until you get used to it.
answered 11 months ago
raine13
(south jersey)
answer 2
The Ojon treatment is probably not great for curls- it really seemed to weigh the hair down in comparison rather than really restore bounce and shine to the hair. To add to this, the Ojon treatment tends to have a smell that is offensive to most noses. Very strong, and it lingers even after shampooing. Having said that, it might be that Ojon works great if your heat styling curls straight. Still beware the smell though...
answered 3 years, 8 months ago
laurenw8
(Hopkinton, MA)
answer 3
The Ouidad treatment is a protein treatment, not an oil treatment. Using the Ouidad treatment has definitely made a huge difference to my hair and has repaired the damage I used to have. I used to flat-iron it every day, and I had a ton of damage. In addition to using the Ouidad treatment twice a month, I wear my hair curly and allow it to air-dry. If you color your hair, wait one week after coloring to use it. If you are about to color your hair, don't use the Ouidad treatment beforehand. Wait until 1 week later, then use the Ouidad treatment.

The Ojon deep treatment is just palm oil with a bunch of fragrance added. In my opinion, you can get a similar treatment as Ojon by using plain palm oil from the health food store. If I am going to condition my hair with oils, I like to use olive oil.
answered 3 years, 9 months ago
rrrosie
(Alaska)
answer 4
It doesn't compare it is way better! Go to a Sephora store to get a sample and you will see! I have both and I will not be repuchasing Ojon, Ouidad is the best!
answered 3 years, 11 months ago
apollo
(Apollo Beach, FL)
answer 5
I've used the Ojon one and in my opinin the Ouidad is far superior. Easier to use, much easier to rinse, smells better and not oily or greasy.
answered 3 years, 11 months ago
luvz2shp
(South)
answer 6
I have tried Ojon and didn't see any lasting results. This product line is so much better then Ojon, Wen, or any other I have tried. You will see an amazing differnce in your hair with this product line.
answered 4 years, 5 months ago
capemay5
(Mays Landing, NJ)
answer 7
The Ouidad treatment is much less heavy than Ojon, and the smell is much lighter too. I prefer the results of Ouidad's treatment more than Ojon Oil (because my hair looks less greasy and curls more beautifully), but I buy the Ojon treatment because I get many many more treatments for the price and it makes my hair stronger
answered 5 years, 3 months ago
easilyaddicted
(Newton, MA)
Question
does it affect hair colour?
I have coloured hair. I'd like to try this product, but whenever I have used a hair mask it has stripped some of the colour from my hair.
Also, can it be used as a regular conditioner?
asked 3 years, 7 months ago
lempika
(York PA)
on 12 Minute Deep Treatment Intensive Repair
5 answers
Answers
answer 1
I've never had a problem with it wrecking my highlights or dark brown hair. It's not a regular conditioner (pretty expensive for that) but a weekly treatment that you follow up with a good conditioner. I use the curl quencher conditioner and if my hair is really dry after that, I use a deep conditioner overnight.
answered 3 months, 2 weeks ago
ouidadloverrr
(ALberta, Canada)
answer 2
This product stripped my red hair colour horribly. I would not recommend you use it on colour treated hair.
answered 1 year, 8 months ago
SuzieQ88
(Toronto, ON)
answer 3
THis product CANNOT be used as regular conditioner. It will leave your hair feeling hard if you don't 'seal' it with some kind of conditioner afterwards, as it is a protein treatment.
answered 1 year, 9 months ago
mermadelove
(Colts Neck, NJ)
answer 4
Not at all! I have naturally dark blonde hair, which I have dyed black then back to my natural color and I have not seen any discoloration or loss of color depth. This product has worked very well for me, but the key is to follow the instructions to a T, make sure that once you apply the treatment, you cover it with a shower cap and apply heat in order to activate it (the heat is VERY important). You can also leave it on for much longer than the recommended 12 minutes for a deeper treatment; I know the price is a tad steep, but it is definitely worth it.
answered 2 years, 11 months ago
frauleinvonhass
(Rancho Park, CA)
answer 5
I have thick hair that is chemically treated (red which fades easily) with highlights. I have noticed no stripping of color. Because it helped my frizz enormously, it actually seemed to brighten my hair. I won't use it every time I shampoo because you need to wrap your hair in plastic and heat with a dryer to activate. I am using it once a week and love it.
answered 3 years, 3 months ago
sandiegosue
(San Diego)
Question
How do i get my naturally curly hair back?
Im mixed with black and indian and as a child, i had naturally thick and curly hair. it was long and beautiful but my mom put all kinds of hot things in my hair like hot combs and flat irons. it really messed up my hair. its rough and tough now. its only curly when i wash it, even then when it dries it get puffy like a afro, HUGE.it wont even grow anymore. my question is, how can i get my curls and soft hair back to its original state.
asked 3 years, 5 months ago
lashea
on 12 Minute Deep Treatment Intensive Repair
5 answers
Answers
answer 1
Stop using any kind of heat on your hair, Alternate protein treatments ( such as this product) and deep conditioners every week. Don't use gels or products containing alcohol as this will make your hair dry and brittle. Try using cleansing conditioners or cowashing rather than shampoo in your hair. ALWAYS use a leave in conditioner, or leave a little regular conditioner in your hair after cleansing. If your hair is long and thick, remember that you need to use A LOT of conditioner in your hair. Use a wide tooth comb to distribute thick conditioner through your wet, cleansed hair and LET IT DRY WITHOUT touching it. Your hair should still be curly once it dries ( although it may shrink a little or alot in length depending onhow tight your curl pattern is). Blessings!
answered 1 year, 9 months ago
mermadelove
(Colts Neck, NJ)
answer 2
You need to just take better consistent care of your hair. I think ouidad is good after your hair is in a better place. i would use products like Miss Jessie's rapid recovery and curly pudding. Interestingly enough, the creators of Miss Jessie have a similar ethnic mix to yours. You also should trim your hair frequently and keep it very moisturized. Hope that helps.
answered 3 years ago
reneeirie
(Riviera Beach, Florida)
answer 3
I too had parents that nearly ruined my hair growing up. It started to grow super slow, and was frizzy all the time and just nappy. I've been using Quidad hair products for a about a year now, my hair started to grow faster, the frizz is gone, and my hair is really soft and managable. I use Deva Curl No-Poo and Conditioner, but I use Quidad deep treatment once a month, and Quidad styling products... moisture lock, climate control gel, & botanical spray.
answered 3 years, 3 months ago
brandy725
(Nashville, TN)
answer 4
You need some MAJOR deep conditioning and stay away from any heated products. Try Lush's Curly Wurly shampoo with their Retread conditioner and R&B as a leave in conditioner. A hair mask like Hsua Wen Wau or Jasmine & Henna Fluff-eaze would really help too.
answered 3 years, 4 months ago
laurenfd
(Atlanta, GA)
answer 5
The Ouidad 12 Minute Deep Treatment Intensive Repair would be a great product to start with. The treatment allows your hair to be deeply conditioned and have a natural shine when you're done.

SUGGESTED USAGE:
-Saturate clean, damp hair with treatment.
-Cover with a shower cap and heat with a blow dryer.
-Allow warm product to remain on hair for 12 minutes.
-Before rinsing, add conditioner to seal in treatment.
-Rinse both products out together.
answered 3 years, 5 months ago
1877SEPHORA
(San Francisco, CA)
Question
can i get a samples
can i get a samples of thise
asked 4 years, 8 months ago
brittany499
(concord,NC)
on 12 Minute Deep Treatment Intensive Repair
4 answers
Answers
answer 1
There is a smaller 2-4 ounce bottle that can be purchased for basically a single treatment. Otherwise, not sure if your Sephora sales associate can give a large enough sample for it to be tried free of charge.
answered 3 years, 8 months ago
laurenw8
(Hopkinton, MA)
answer 2
Ouidad's sample size is considered 2.5 oz. for the deep treatment (I have yet to see a sample). Sorry!
answered 3 years, 8 months ago
himeko1182
(Washington, DC)
answer 3
Yes, you can get them from the Ouidad website but I think Sephora gives out free samples as well (then you don't have to pay shipping)!
answered 4 years, 1 month ago
djpslick
(Collegeville, PA)
answer 4
Samples are a great way to try new products & we include three free samples with every Sephora.com order. The sample selection is listed on our website: http://bit.ly/9vM6aO. Samples change frequently, so check back often to see what we're offering. Another great way to try new products is to visit your local Sephora store. At the store, a Cast Member can make a tester for you of any products that we carry. They can also answer questions for you and make recommendations for other products. To find a store near you, check out our store locator: http://bit.ly/9vJDmU.
answered 4 years, 5 months ago
1877SEPHORA
(San Francisco, CA)
Question
Is this product appropriate for damaged straight hair?
asked 3 years, 7 months ago
edaboo
(Flushing, NY)
on 12 Minute Deep Treatment Intensive Repair
3 answers
Answers
answer 1
Absolutely! My hair is straight but chemically treated and frizzy. I have just started using this product and I am amazed at how well it has worked for me. The key is to follow the instructions to a T, make sure that once you apply the treatment, you cover it with a shower cap and apply heat in order to activate it. You can also leave it on for much longer than the recommended 12 minutes. In fact, it is my opinion that the more damaged your hair, the longer you should leave it on. I know the price is steep, but it really has worked for me, so it is definitely worth it.
answered 2 years, 11 months ago
frauleinvonhass
(Rancho Park, CA)
answer 2
I would say it could work for straight hair, since my hair has about a 1" curl and I straighten mine every morning- this treatment leaves my hair soft, smooth, not oily or sticky.
answered 3 years, 6 months ago
moosk
(Rochester, NY)
answer 3
Definitely.
answered 3 years, 6 months ago
kelceeeee
(Philadelphia, PA)
Question
I have a gentle perm, Pravana Beach Wave. Will this product cause me to loose the structure?
Also, since I get the beach wave about once every three to four months when is the best time to use the product? Several weeks before or after getting the new perm?
asked 1 year, 6 months ago
Riotgrl
(Washington DC)
on 12 Minute Deep Treatment Intensive Repair
1 answer
Answers
answer 1
I have naturally curly hair so I can't speak from experience that it won't effect your hair treatment-but this is simply a deep
conditioning treatment. It certainly doesn't straighten my curls-it just moisturizes and gives an amazing amount of shine.
answered 2 months, 2 weeks ago
rab4
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