Living Proof's items are first categorized by "Wave Shaping" and "Straight Making" formulas. The Wave Shaping formulas have holding polymers which help to set curls and waves, and provide slight hold for straight styles as well. If you use hairspray or prefer a bit of hold, this would be a good choice.
The Straight Making formulas do not have hold, but still can be used with straight or curly styles.
The last distinction can be based on your hair type and styling needs. Here is a link to more information:http://www.sephora.com/browse/brand...
The Cream formula is their most popular category, as it is a mid-weight lotion which tends to be the preference for most hair types, especially if your hair is not very fine or very thick. The Treatment formula is rich, so is best for dry and thick/ coarse hair types or those who would like a very nourishing formula.
The Styling Sprays are best for fine hair, or for those who prefer an easy-to-use spray as opposed to a lotion or cream. This is the least moisturizing formula but is convenient to use.
Finally, if your hair is very dry or damaged and you would prefer the richest formula available, their Leave-In Conditioner has anti-frizz benefits in an emollient-rich formula.
answered 4 years, 6 months ago
(San Francisco, CA)